With the arrival of the month of February comes the intense feeling to show love. However, of recent, it has been discovered that showing of love does not necessarily mean giving of gifts. Sometimes, it’s the length we go to make people happy that matters. Doing the littlest thing could mean a lot. The effort might be little but it sure gladdens the heart to know someone is thinking about you.
Rite Foods Limited has thought it wise to show love in the little way they can by appreciating the efforts of those that are always on their toes to make sure there is little or no traffic jam in some areas in Lagos. Rite Foods staff took over the job of traffic wardens for few hours while they got refreshed with the Rite Foods gift packs containing Rite Foods range of products.
In addition to that, Fearless roller skaters engaged with people during traffic hours at the same location. The roller skaters gave out Fearless Energy Drinks to commuters in traffic and did a really nice job. This simple show of love put smiles on the faces of those they came in contact with.
Rite Foods Limited has shown that love is not just about romance. Sometimes, it’s about community service and they sure did a great job showcasing that. Of a truth, they have in them the proudly Nigerian spirit by being their brother’s keeper.
Warning: preg_match(): Compilation failed: invalid range in character class at offset 12 in /home/customer/www/ritefoodsltd.com/public_html/wp-content/plugins/js_composer/include/classes/shortcodes/vc-basic-grid.php on line 177
It is a well known fact that for businesses in Nigeria to thrive, there are factors that can choke or wither the growth of the business. These factors range from power to government policies and various economic instabilities.
Amidst all that, Rite Foods Limited incorporated in 2008, has since been one out of many Nigerian owned businesses that have proven to stand out against all odds. It is not surprising therefore, that in just few years of being in business; the company has almost overtaken giants in their line of business.
As a result of this outstanding success, the BBC crew considered Rite Foods Limited among many other African brands that has succeeded in harsh economic climates to stand out in order to manufacture products that are best qualities and internationally acceptable.
In the Interview with the Managing Director of Rite Foods Limited, Mr. Seleem Adegunwa, he pointed out two major hurdles that every Manufacturer in Nigeria would face. He said:
“Everything is a challenge. You have to produce the power [to run the plant] yourself, because you’re not on the grid”
And there is the hurdle of gaining access to markets.
Commenting about the acceptance of Nigerian Made products, he said:
“If anything, being a Nigerian-owned brand initially would almost (wanted to) become a negative, because people think that what is produced locally just can’t be as good, but what we’ve been able to do in the last 28 months is to show that no, actually you can be a proudly 100% Nigerian brand and still be able to make products that are extremely World Class”.
His position about market penetration and competing with multinational companies that are very well financed, he had this to say
“In terms of the multinationals it was a non-issue because we knew we were going to come to the table with a facility and a product that will be able to stand shoulder to shoulder, if not actually surpass what they do”.
Evidently, Rite Foods Limited has proven to be truly World Class and 100% proudly Nigerian.