The continent of Africa is home to a diverse range of cultures. Music is a universal language that communicates to the soul, in many cultures different materials have been forged from crude matter to make instruments of music. One instrument that is common among many cultures across the world is the drum.

Since the debut event in 2016, in Ogun State, Nigeria, The Africa Drum Festival has become a pilgrim destination for all African drummer group from countries like Benin Republic, Ivory Coast, Uganda, DR Congo and a host of others. The 2019 theme for The African Drum festival was Drumming into the Future and it took place at the 10,000 Capacity Amphitheatre in Okelewo, Abeokuta, Ogun State.

The event lasted from 25^th-27^th April, at 7pm, upholding the Nigerian heritage and culture, The Egbedere Band made a Nigerian Anthem themed performance to kick start the event. Talking drums, xylophones, costumes, beautiful voices and complex cultural choreographies etc contributed to all the performance by each cultural troupe.

All the dancing, drumming, singing and cheering by the crowd was enough to get everybody thirsty and hungry. Rite Foods Limited, as usual, made provision to satisfy dancers, organizers and audience satiated.

Rite Foods Limited being, indigenous to Nigeria, having its factory located in Ososa in Ogun State, supports everything cultural and indigenous, and it is for this reason that the when people think of the drummers and dancers at the Africa Drum Festival will always look forward to reach for more of the Rite and Bigi Sausages, Bigi and Fearless Energy Drink beverages.