Vybe With The Trybe is a party and music concert organized by TrybeOne. It is a community of the coolest and exceptional teenagers and Gen-Zs who come together to network, collaborate, grow and vibe. The year 2021 edition was sponsored by the refreshing Bigi drinks and Nigeria’s number one energy drink, Fearless energy drink. The brands like they always do at every event, added colour and a lot of attitude to the event as no attendee was left without a cup of Bigi and Fearless cocktails or a bottle of drink.
The event which took place at Landmark event center on Sunday December 11, 2021 was a moment to #FindYourTrybe with Bigi and Fearless as most of the teenagers, Gen-Zs, millennials and upwardly mobile young men and ladies around the Lagos metropolis stormed the venue to network, play games and vibe to the thrilling and refreshing performances of some of the hottest artists, Disc Jockeys (DJs) and other talents who converged in one space to grow and have fun.
At Rite Foods, we are committed to uniting our brands with consumers at touchpoints that bring people together, particularly the TrybeOne community that comprises the coolest teens, Gen-Zs and millennials who make up a huge part of the brands’ target demography. We believe this tribe of young people will soon become the largest cohort of consumers because they are socially diverse and can embrace diversity and inclusion. They are young and smart, social media savvy and aspirational.
The thirteen variants of the Bigi carbonated soft drinks, Fearless Energy Drink brands as well as Rite and Bigi sausages were available for tasting by all. Musical artists such as Adekunle Gold, Oxlade, Arya Star, Mayorkun, Bella Schmurda and a host of others including DJs and dance groups energized the evening with refreshingly stimulating performances.
It was a night of spectacular and enlivening music performances, games and networking for the tech oriented and young urban consumers who came from across the city to impress with style. Sponsoring this initiative was indeed in line with the Company’s objective of building a tribe of young, energetic and vibrant youths and this event clearly lived up to its expectation.