On June 24th, Rite Foods’ Bigi carbonated soft drink brand made a heartwarming contribution to society by feeding about 1,000 underprivileged kids in Makoko, a riverside community in the outskirts of Lagos. We partnered with Chisom, a former contestant on Nigerian Idol and a member of the Share A Smile Initiative whose aim is to bring joy and nourishment to underprivileged individuals.
The “Share A Smile Slum Food Outreach” project operated successfully in the Ijora neighborhood of Lagos before recently extending its reach to Makoko, another area with a significant number of underprivileged residents.
During the event, Chisom put up a captivating performance, and the children were overjoyed as they sang along to Johnny Drille’s “How Are You, My Friend?” The children were given food and drinks that kept them happy and content throughout the show, a gesture that resonates with Bigi brand’s commitment to their well-being.
Rite Foods has been supporting initiatives like “Share A Smile Slum Food Outreach” for four years ago in alignment with our company’s goal to put smiles on the faces of the less privileged members of society by providing food and other essentials.
The “Share A Smile Slum Food Outreach” event in Makoko was a resounding success, leaving a positive impact on the lives of the underprivileged children. Rite Foods’ dedication to corporate social responsibility continues to inspire hope and change in communities across Nigeria.
By supporting initiatives that focus on bringing joy and nourishment to those in need, we continue to set a commendable example for other companies to follow, as we work towards building a brighter and more inclusive future for all.
The premium Sosa Fruit Drink, with its five unique flavours (Orange, Apple, Cranberry, Passion & Mango, and Mixed-Berries), received Halal Certification for its exceptional quality that has made it the leading brand in its market segment. Muslim consumers can now indulge in the refreshing taste of Sosa Fruit Drink, knowing that it adheres to both international standards and Islamic law requirements.
The award-winning Bigi carbonated soft drink brand (with 13 variants), Fearless Energy Drink (with two variants) have also been Halal re-certified reinforcing their commitment to providing top-notch products while complying with the necessary Islamic guidelines. Both these brands have consistently upheld quality and hygiene in their production processes, ensuring the delivery of safe and nutritious beverages.
The Halal Certification also extends to nutritional food items, with the Bigi and Rite Sausages securing their re-certification as well. Produced under stringent hygienic conditions, these sausages have always maintained their nutritional value and are now guaranteed to comply with the Halal standards set forth by the HCA.
At the presentation ceremony held in Lagos, Professor Ibrahim Oreagba, Chairman of the Halal Certification Authority (HCA), commended the Sosa Fruit Drink for its commitment to global standards and for adhering to the HCA’s production requirements. This recognition underscores the significance of the Halal Certification and its positive impact on the choices available to Muslim consumers.
Bigi is that one brand that knows how to make a splash in the Nigerian entertainment scene while quenching your thirst for fun.
If you’re a fan of Nigerian Idol, you know how much talent and excitement the show brings to our screens. But did you know that Bigi brand has been a proud sponsor of the show not once, not twice, but for three seasons? That’s right! Bigi lent its generous support to the 6th, 7th, and 8th seasons, creating opportunities for young Nigerian singers to shine and showcase their immense talents.
To kickstart the latest season with a bang, Bigi teamed up with Multi-choice for a campus activation tour. They hit the grounds at the University of Jos, University of Benin, and the University of Lagos, making sure the students were buzzing with excitement for the upcoming show. After all, it’s no secret that students and Bigi’s 13 mouthwatering carbonated soft drink flavours make a perfect match!
The show’s preliminaries took place with weeks of auditions and theatre week performances, narrowing down the field to the top 10 contestants. And then, the real fun began when the live shows aired on May 28, 2023. Abraham, Chisom, Constance, Ose Daniel, Goodness, Precious Mac, Victory, Reigny, Savvy Henry, and Quest captivated audiences with their mesmerising performances.
But that’s not all! Bigi made sure the live shows were an absolute blast for attendees. They set up a life-sized chiller, allowing fans to cool off with their favorite Bigi drinks and capture the memories with fun photos. The interactive booth was a hit, and fans couldn’t resist queuing up to engage with the brand, walking away with fantastic gift packs.
Past winners Kingdom Kroseide and Progress took the stage and spiced up the Nigerian Idol Show at Ikeja Shopping Mall, Lagos and celebrated Father’s Day. Kingdom wowed the crowd with his mind-blowing debut single, “My Father’s Got It All,” while Progress had everyone dancing to his amazing rendition of Rihanna’s “Lift Me Up.”
The online engagement with viewers further fueled the show’s excitement, with everyone applauding Bigi for its dedication to promoting entertainment and supporting the Nigerian creative industry. Bigi Idol’s third edition rocked Nigeria with 150+ talented entries! Judges Kingdom Kroseide, singer, songwriter, vocal coach; Abiodun Arogunmaya, musicologist, music director and artist; and Olufisayo Odebode, singer, songwriter & music business executive, chose the top 3: Jay Davids snagged 250,000 naira, Jude Oguchi 150,000 naira, and Dorcas Luka 100,000 naira! The winners were announced at the live show finale.
And if you thought things couldn’t get any better, just wait until you hear about the “Shopper’s Dash” event.
As the Nigerian Idol Season 8 came to a thrilling conclusion, the top three contestants, Victory Gbakara, Quest, and Precious Mac, were treated to a free shopping spree at the Ikeja City Mall. They were like kids in a candy store, selecting household items worth over N1,000,000! Victory went big with a 50-inch Nexus Smart TV, a 16-inch Lontor rechargeable fan, a big-size Ottimo brand blender, and a Platinum can opener. Precious Mac opted for a 43-inch Nexus Smart TV and a big-size Nexus blender, while Quest picked a 43-inch Nexus TV, a Binatone big-size blender, a Binatone air dryer, and a large-size Binatone standing fan.
And the moment we were all waiting for arrived – the crowning of the Nigerian Idol Season 8 winner! Drumroll, please… Victory Gbakara emerged the champion, taking home 35 million naira in cash, a new SUV, a music record deal with a video shoot opportunity, a Bigi-branded refrigerator, and a year’s supply of Bigi Carbonated Soft Drinks, and a fully-installed Explora +1-year premium. Talk about a life-changing moment!
Ms. Biola Aransiola, the Assistant Brand Manager of Bigi, expressed the brand’s pride in supporting the discovery and promotion of talents. For Bigi, it’s not just about sponsoring a show; it’s about giving back to the consumers and empowering the Nigerian youth.
So, there you have it- the epic tale of Bigi’s exciting journey with Nigerian Idol Season 8. From thrilling performances to fabulous prizes, this partnership has left a lasting impression on music lovers and soda enthusiasts alike. As Bigi continues its mission of being Truly World Class and Proudly Nigerian, we can’t wait to see what incredible surprises they have in store for us in the future! Keep enjoying the refreshing taste of Bigi Carbonated Soft Drinks!