It was indeed a Fearless Showdown as the streets of Lagos came alive on November 26, 2023, as TOR’Q Autofest 2023 rolled into town, bringing with it an irresistible blend of speed, skill, and, of course, the fearless spirit of Fearless Energy Drink.
TOR’Q 23: The Fearless Showdown was a celebration of fearlessness with daredevil drifters of the Alhaji Nagode team from Yobe and BMW Autos who took the stage by storm, demonstrating jaw-dropping maneuvers that left the crowd excited for more.
Fearless Energy Drink, packaged in both PET bottles and 50 cl cans, fueled the energy of the crowd, ensuring that everyone was ready for the heart-stopping performances that unfolded at Eko Hotel in Victoria Island.
As the sun set over Lagos, the entertainment continued to soar. 9ice and Brymo serenaded the audience, and Bigi-powered Nigerian Idol winners, Progress Chukwuyem and Victory Gbakara, added a musical crescendo to the evening.
Fearless and Bigi at TOR’Q Autofest amplified positive energy, supported exceptional talent, and created an unforgettable experience for the diverse audience in attendance. The Bigi Booth, a hub of excitement, witnessed queues of eager consumers wanting to be a part of the Bigi experience.
At the Fearless Game Arena, adorned with an amazing lion-head at the entrance, attendees immersed themselves in an array of games, including the car race video game, VR experiences, Quad Bikes, and the Car Race Table.
The Life-size chiller provided a unique photo opportunity where people posed with different flavours of the Bigi Carbonated Soft Drinks, the Ring Toss, Blind Taste were a testament to the brand’s commitment to creating engaging and memorable moments. As a result, Fearless Energy Drink and Bigi became the talk of the town, trending on X.
Engines roared, and adrenaline soared as Fearless Energy Drink and Bigi took the lead at the TOR’Q Autofest 2023.
Unleash Your Fearless Spirit with Our All-New 50cl Can!
We are super excited to introduce our latest addition – the Fearless Energy Drink 50cl CAN. This exciting new offering is designed to improve our valued consumers’ energy drink experience and cater to their ever-evolving needs.
Extended Enjoyment: The larger 50cl can ensures you can enjoy the invigorating blend of ingredients for longer, fueling you through busy workdays and exciting adventures.
Bold Style: Our sleek aluminum design, featuring the unmistakable Fearless logo, embodies determination, courage, and the spirit of adventure.
Eco-Friendly: Committed to sustainability, our 50cl can is constructed with recyclable materials.
At Rite Foods, we take pride in offering more than just energy. Our Fearless 50cl CAN is more than a mere container; it’s a symbol of our unwavering dedication to you – our Fearless community. We invite you to embrace not just the energy but also the style and sustainability that come with it.
Your next fearless adventure is calling, and our new 50cl CAN is here to empower you for every step of the journey.
Fearless Energy Drink has just achieved something truly remarkable – it’s our first Continental award! At the prestigious African Brand Leadership Merit Awards 2023, Fearless Energy Drink was honored with the title of “Africa’s Most Preferred Non-alcoholic Energy Drink Brand of the Year.”
This achievement is a testament to our unwavering commitment to excellence and our dedication to delivering top-notch energy drinks to consumers all across the continent. We couldn’t be prouder of this recognition.
Fearless Energy Drink’s victory in the “Africa’s Most Preferred Non-alcoholic Energy Drink Brand of the Year” category is the result of our exceptional contributions to value creation, brand building, and our impressive growth throughout 2023. The African Brand Congress, where this prestigious accolade was presented, is an annual gathering of the brightest minds behind Africa’s most successful and sought-after brands.
The African Brand Leadership Merit Award reflects Fearless Energy Drink’s dedication to elevating the continent’s economic aspirations, reshaping Africa’s image on the global stage, and setting an example in corporate citizenship, social responsibility, and environmental stewardship.
This triumph at the African Brand Leadership Merit Awards 2023 only solidifies Fearless Energy Drink’s position as a true leader in the African energy drink industry. With our commitment to innovation and an unwavering focus on ensuring our customers’ satisfaction, we eagerly anticipate even more success and growth in the years ahead. Stay tuned for more exciting developments from Fearless Energy Drink!
Rite Foods Limited has once again emerged victorious, clinching not one, not two, but three prestigious awards at the renowned BrandXchange Consumers Value Awards! This achievement serves as a testament to our unwavering commitment to delivering exceptional value to our cherished customers.
The 2nd edition of the BrandXchange Consumers Value Awards, held under the theme “Consumer Satisfaction Index,” took place at the Radisson Blu Hotel, Ijakadi Hall, Isaac John, Ikeja, on September 7, 2023, at 5:30 pm. The evening was brimming with anticipation and excitement as we joined industry peers and esteemed guests to celebrate excellence in the fast-moving consumer goods (FMCG) sector.
We are immensely proud to have been recognized in three key categories:
Best Value for Money – Carbonated Drink Brand 2023: Bigi Cola
Best Value for Money – Energy Drinks Brand 2023: Fearless Energy Drink.
Best Value for Money – Sausage Brand 2023: Bigi Beef Sausage Roll
We extend our heartfelt gratitude to all our loyal customers and consumers who have steadfastly supported us throughout this remarkable journey. Your unwavering trust and loyalty continue to inspire us to push the boundaries of excellence and innovation within the FMCG industry.
These awards come on the heels of our recent recognition as the highest gainer in the “Top 50 Brands That Power Nigeria.” Clearly, our dedication to delivering quality products, enhancing taste experiences, and nurturing communities through our innovative range of offerings is receiving the acknowledgment and appreciation it deserves.
At Rite Foods Limited, we remain steadfast in our mission to make a positive impact on the lives of our customers and the communities we serve. We pledge to consistently deliver exceptional products that not only meet but surpass your expectations.
As we bask in the glory of these victories, we would like to once again extend our gratitude to all our consumers, partners, and team members who have played pivotal roles in our success. Together, we will continue to script new chapters of excellence within the FMCG industry.
Our company, Rite Foods Limited, Nigeria’s leading manufacturer of carbonated soft drinks, premium table water, energy drink, and sausages, has been certified by Halal, the foremost authorized certification and quality assurance body required to obtain trade permission in 117 countries, in order to meet the highest international product quality standards.
Rite Foods Limited’s Managing Director, Seleem Adegunwa, underlined the company’s commitment to operate at a genuinely world-class level by serving the demands of consumers throughout the world. “This accreditation confirms our operation as a Truly World Class organization, devoted to providing our consumers with the greatest quality products worldwide,” he said.
Mr. Adegunwa was also ecstatic with the accreditation, noting that it “solidifies the company’s already existent worldwide development strategy.”
Similarly, at the presentation of the certificate, Abdulazeez Ajala, Director, Compliance and Regulation, Halal Certification Authority of Nigeria, noted that the Halal body is happy to provide Rite Foods Limited with the Halal certificate following an exhaustive audit that lasted many months
The Halal certificate is a certification that certifies that products and services aimed towards the world’s 1.8 billion Muslims exceed all quality standards and are hence fit for consumption. The Halal certification is a procedure that assures the characteristics and quality of the items while also allowing them to use the Halal symbol.
All Rite Foods Limited goods will now have the Halal label, guaranteeing consumers throughout the world that the items offered are clean, healthful, and follow halal processes.
Rite Foods Limited has proved its dedication to offering high-quality products to people all around the world by receiving the Halal certification.
The company’s manufacturing method adheres to World-Class Requirements and protects against contamination, putting food safety ahead of financial considerations; this includes going above and above Nigerian statutory food regulations to guarantee the highest international product quality standards are met.
February around the world is known for the celebration of love, which is usually celebrated on the 14th day of the month. While many individuals have their own way of expressing love to one another, brands under Rite Foods Limited (Bigi Drinks, Fearless Energy Drinks, Rite and Bigi Sausage) ran different engagements on their respective social media platforms. The engagement on all brand pages kicked off on the 4th of February and ran through to 23rd of February. The engagement was divided into 2 stages, the 1st stage was a call for entries on social media platforms. This stage ended on the 18th of February where 45 shortlisted winners from all brand pages were directed to the website to gather votes for their entries. The voting stage on the website ended on the 23rd of February and 25 winners were announced on the 24th of February.
Rite spicy and Bigi beef Sausages gave opportunities to couples to stand a chance to win a romantic dinner for two at a Chinese restaurant in Ikeja GRA. On the Bigi and Rite Sausage social media platforms, eight couples were selected from the #RitePartner online challenge. The #RitePartner challenge only required the participant to make a 60s video and the person shares their top 4 reasons for being romantically involved with their partner. A few of the notable reasons were the support their partners gave, the fact that their partners are their gist mate, some talked about their partner’s culinary skills, etc.
The Bigi brand on the other hand ran with the engagement tagged #FlavourofLove. The modality of the engagement is for participants to post picture slides or a video of a loved one (friend, family or lover) on their various social media platforms, narrating how their loved one has added color to their life and how their journey has been so far, tag the brand page and use the hashtag #FlavourofLove.
It was an exciting engagement as the engagement gained a lot of entries. The engagement was graced with heart touching write ups like:
“You’ve been by my side from my very first breath on earth up till this moment. With you I’ve known the meaning of true love. You’ve stood for hours in your saloon day by day to put that smile on our faces and the comfort we need. From my birth to when I took my first step through my baptism to my very first day in school you’ve been by my side guiding me through. You guarded me to make the best choice of career even as you graced my matriculation day. You guided my heart to make the best choice of a life partner even though I was almost carried away by the stupidity of blind love. You were there to witness the birth of your very first grandchild and subsequent grand kids. My story on earth will be incomplete without the mention of your name, Mum. No matter how much I try to appreciate you, I seem not to get enough of it. Always know that you’ve got a very special spot in my life and in my heart. I will always love you mum.”
Participants were shortlisted to 15 and were asked to invite friends and family to the Rite Foods website to vote for them. 9 winners were eventually picked to enjoy a date night with their loved one at Zen Garden.
For the Fearless brand, the hashtag campaign was centered around the hashtag #FearlessLove where participants were required to share stories of the fears they faced in their relationships and how they were able to conquer that fear and stay in love with their partner. The criteria for selection was based majorly on the story telling and creativity of the entries.
Quite a number of the Fearless audience engaged in this contest and there were amazing stories to select from. One of the stories that captured our hearts was a lady who decided to give her final year school fees to her then ‘boyfriend’ who was just thrown out of his uncle’s house. In her words:
“I was sad but I said to myself what is love without taking a risk fearlessly? I took my ATM card, withdrew my school fees and I gave it to my husband then my boyfriend and we started looking for an emergency apartment and finally got a room. I was glad I could take a risk for the man I love and I did all of this fearlessly. Today we are happily married and my husband still reminds me about the fearless risk I took for him then.”
Winners were picked up by taxify at their different locations and brought to the event place (Zen Garden).
They were serenaded by a violinist at the entrance of the venue where our love tunnel was built. On entering the holding area, they were welcomed and handed a box of chocolate and flower.
The event started at 5pm and it was filled with so much love, appreciation, music, good food, gift bags, games and of course Naija’s Favourite Drinks (Bigi Drinks and Fearless Energy Drinks). Rides were ordered for each couple to go back home.
Love is indeed a beautiful thing and it sure requires some level of sacrifices and we dare say ‘risk-taking’ as the case may be. The brands treated 50 couples to an amazing dinner at Zen garden and it was an amazing evening for them, as most of them had the opportunity to rejuvenate and reaffirm their love for their partners.