BBC News Worldwide features Rite Foods Limited in new series “In Business Africa”
It is a well known fact that for businesses in Nigeria to thrive, there are factors that can choke or wither the growth of the business. These factors range from power to government policies and various economic instabilities.
Amidst all that, Rite Foods Limited incorporated in 2008, has since been one out of many Nigerian owned businesses that have proven to stand out against all odds. It is not surprising therefore, that in just few years of being in business; the company has almost overtaken giants in their line of business.
As a result of this outstanding success, the BBC crew considered Rite Foods Limited among many other African brands that has succeeded in harsh economic climates to stand out in order to manufacture products that are best qualities and internationally acceptable.
In the Interview with the Managing Director of Rite Foods Limited, Mr. Seleem Adegunwa, he pointed out two major hurdles that every Manufacturer in Nigeria would face. He said:
“Everything is a challenge. You have to produce the power [to run the plant] yourself, because you’re not on the grid”
And there is the hurdle of gaining access to markets.
Commenting about the acceptance of Nigerian Made products, he said:
“If anything, being a Nigerian-owned brand initially would almost (wanted to) become a negative, because people think that what is produced locally just can’t be as good, but what we’ve been able to do in the last 28 months is to show that no, actually you can be a proudly 100% Nigerian brand and still be able to make products that are extremely World Class”.
His position about market penetration and competing with multinational companies that are very well financed, he had this to say
“In terms of the multinationals it was a non-issue because we knew we were going to come to the table with a facility and a product that will be able to stand shoulder to shoulder, if not actually surpass what they do”.
Evidently, Rite Foods Limited has proven to be truly World Class and 100% proudly Nigerian.
CELEBRATING 29 YEARS OF COMMITTED SERVICE TO RITE FOODS LIMITED
Designation: Warehouse Manager
Department: Administration
It is difficult to fully express the gratitude we have for the incredible dedication and loyalty that Mrs Ajayi had to the Department of Administration and Rite Foods Limited at large where she served for the past 29 years. Mrs Ajayi first came to the company when she joined Fototek Industries Ltd under the leadership of Alhaji S.A. Adegunwa
(OFR) on the 3rd of January, 1989 as a security personnel, a post she
held for nine (9) years.
Once Ess-Ay Holding birthed Rite Foods Limited in 2007, Mrs Ajayi continued with the Group as a security staff of Rite Foods Limited. As soon as the new factory opened at Ososa, Ijebu Ode, she was transferred to the factory location.
Due to her character, diligence and dedication to work, she was redeployed from the Security unit to the Warehouse Unit and became the company’s warehouse officer in 2009 and was promoted as Warehouse Manager in 2011.
She made many contributions to our factory and warehouse successes such as leading the warehouse team effectively and co-ordinating Rite Foods Limited merchandise items for proper storage and delivery nationwide. Her meritorious service of thirty-three (29) productive years came to an end on Friday 31st August 2018.
Thank you, Mrs Ajayi, for all your contributions.
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