Our company, Rite Foods Limited, Nigeria’s leading manufacturer of carbonated soft drinks, premium table water, energy drink, and sausages, has been certified by Halal, the foremost authorized certification and quality assurance body required to obtain trade permission in 117 countries, in order to meet the highest international product quality standards.
Rite Foods Limited’s Managing Director, Seleem Adegunwa, underlined the company’s commitment to operate at a genuinely world-class level by serving the demands of consumers throughout the world. “This accreditation confirms our operation as a Truly World Class organization, devoted to providing our consumers with the greatest quality products worldwide,” he said.
Mr. Adegunwa was also ecstatic with the accreditation, noting that it “solidifies the company’s already existent worldwide development strategy.”
Similarly, at the presentation of the certificate, Abdulazeez Ajala, Director, Compliance and Regulation, Halal Certification Authority of Nigeria, noted that the Halal body is happy to provide Rite Foods Limited with the Halal certificate following an exhaustive audit that lasted many months
The Halal certificate is a certification that certifies that products and services aimed towards the world’s 1.8 billion Muslims exceed all quality standards and are hence fit for consumption. The Halal certification is a procedure that assures the characteristics and quality of the items while also allowing them to use the Halal symbol.
All Rite Foods Limited goods will now have the Halal label, guaranteeing consumers throughout the world that the items offered are clean, healthful, and follow halal processes.
Rite Foods Limited has proved its dedication to offering high-quality products to people all around the world by receiving the Halal certification.
The company’s manufacturing method adheres to World-Class Requirements and protects against contamination, putting food safety ahead of financial considerations; this includes going above and above Nigerian statutory food regulations to guarantee the highest international product quality standards are met.
February around the world is known for the celebration of love, which is usually celebrated on the 14th day of the month. While many individuals have their own way of expressing love to one another, brands under Rite Foods Limited (Bigi Drinks, Fearless Energy Drinks, Rite and Bigi Sausage) ran different engagements on their respective social media platforms. The engagement on all brand pages kicked off on the 4th of February and ran through to 23rd of February. The engagement was divided into 2 stages, the 1st stage was a call for entries on social media platforms. This stage ended on the 18th of February where 45 shortlisted winners from all brand pages were directed to the website to gather votes for their entries. The voting stage on the website ended on the 23rd of February and 25 winners were announced on the 24th of February.
Rite spicy and Bigi beef Sausages gave opportunities to couples to stand a chance to win a romantic dinner for two at a Chinese restaurant in Ikeja GRA. On the Bigi and Rite Sausage social media platforms, eight couples were selected from the #RitePartner online challenge. The #RitePartner challenge only required the participant to make a 60s video and the person shares their top 4 reasons for being romantically involved with their partner. A few of the notable reasons were the support their partners gave, the fact that their partners are their gist mate, some talked about their partner’s culinary skills, etc.
The Bigi brand on the other hand ran with the engagement tagged #FlavourofLove. The modality of the engagement is for participants to post picture slides or a video of a loved one (friend, family or lover) on their various social media platforms, narrating how their loved one has added color to their life and how their journey has been so far, tag the brand page and use the hashtag #FlavourofLove.
It was an exciting engagement as the engagement gained a lot of entries. The engagement was graced with heart touching write ups like:
“You’ve been by my side from my very first breath on earth up till this moment. With you I’ve known the meaning of true love. You’ve stood for hours in your saloon day by day to put that smile on our faces and the comfort we need. From my birth to when I took my first step through my baptism to my very first day in school you’ve been by my side guiding me through. You guarded me to make the best choice of career even as you graced my matriculation day. You guided my heart to make the best choice of a life partner even though I was almost carried away by the stupidity of blind love. You were there to witness the birth of your very first grandchild and subsequent grand kids. My story on earth will be incomplete without the mention of your name, Mum. No matter how much I try to appreciate you, I seem not to get enough of it. Always know that you’ve got a very special spot in my life and in my heart. I will always love you mum.”
Participants were shortlisted to 15 and were asked to invite friends and family to the Rite Foods website to vote for them. 9 winners were eventually picked to enjoy a date night with their loved one at Zen Garden.
For the Fearless brand, the hashtag campaign was centered around the hashtag #FearlessLove where participants were required to share stories of the fears they faced in their relationships and how they were able to conquer that fear and stay in love with their partner. The criteria for selection was based majorly on the story telling and creativity of the entries.
Quite a number of the Fearless audience engaged in this contest and there were amazing stories to select from. One of the stories that captured our hearts was a lady who decided to give her final year school fees to her then ‘boyfriend’ who was just thrown out of his uncle’s house. In her words:
“I was sad but I said to myself what is love without taking a risk fearlessly? I took my ATM card, withdrew my school fees and I gave it to my husband then my boyfriend and we started looking for an emergency apartment and finally got a room. I was glad I could take a risk for the man I love and I did all of this fearlessly. Today we are happily married and my husband still reminds me about the fearless risk I took for him then.”
Winners were picked up by taxify at their different locations and brought to the event place (Zen Garden).
They were serenaded by a violinist at the entrance of the venue where our love tunnel was built. On entering the holding area, they were welcomed and handed a box of chocolate and flower.
The event started at 5pm and it was filled with so much love, appreciation, music, good food, gift bags, games and of course Naija’s Favourite Drinks (Bigi Drinks and Fearless Energy Drinks). Rides were ordered for each couple to go back home.
Love is indeed a beautiful thing and it sure requires some level of sacrifices and we dare say ‘risk-taking’ as the case may be. The brands treated 50 couples to an amazing dinner at Zen garden and it was an amazing evening for them, as most of them had the opportunity to rejuvenate and reaffirm their love for their partners.
It is a well known fact that for businesses in Nigeria to thrive, there are factors that can choke or wither the growth of the business. These factors range from power to government policies and various economic instabilities.
Amidst all that, Rite Foods Limited incorporated in 2008, has since been one out of many Nigerian owned businesses that have proven to stand out against all odds. It is not surprising therefore, that in just few years of being in business; the company has almost overtaken giants in their line of business.
As a result of this outstanding success, the BBC crew considered Rite Foods Limited among many other African brands that has succeeded in harsh economic climates to stand out in order to manufacture products that are best qualities and internationally acceptable.
In the Interview with the Managing Director of Rite Foods Limited, Mr. Seleem Adegunwa, he pointed out two major hurdles that every Manufacturer in Nigeria would face. He said:
“Everything is a challenge. You have to produce the power [to run the plant] yourself, because you’re not on the grid”
And there is the hurdle of gaining access to markets.
Commenting about the acceptance of Nigerian Made products, he said:
“If anything, being a Nigerian-owned brand initially would almost (wanted to) become a negative, because people think that what is produced locally just can’t be as good, but what we’ve been able to do in the last 28 months is to show that no, actually you can be a proudly 100% Nigerian brand and still be able to make products that are extremely World Class”.
His position about market penetration and competing with multinational companies that are very well financed, he had this to say
“In terms of the multinationals it was a non-issue because we knew we were going to come to the table with a facility and a product that will be able to stand shoulder to shoulder, if not actually surpass what they do”.
Evidently, Rite Foods Limited has proven to be truly World Class and 100% proudly Nigerian.
Designation: Warehouse Manager
It is difficult to fully express the gratitude we have for the incredible dedication and loyalty that Mrs Ajayi had to the Department of Administration and Rite Foods Limited at large where she served for the past 29 years. Mrs Ajayi first came to the company when she joined Fototek Industries Ltd under the leadership of Alhaji S.A. Adegunwa
(OFR) on the 3rd of January, 1989 as a security personnel, a post she
held for nine (9) years.
Once Ess-Ay Holding birthed Rite Foods Limited in 2007, Mrs Ajayi continued with the Group as a security staff of Rite Foods Limited. As soon as the new factory opened at Ososa, Ijebu Ode, she was transferred to the factory location.
Due to her character, diligence and dedication to work, she was redeployed from the Security unit to the Warehouse Unit and became the company’s warehouse officer in 2009 and was promoted as Warehouse Manager in 2011.
She made many contributions to our factory and warehouse successes such as leading the warehouse team effectively and co-ordinating Rite Foods Limited merchandise items for proper storage and delivery nationwide. Her meritorious service of thirty-three (29) productive years came to an end on Friday 31st August 2018.
Thank you, Mrs Ajayi, for all your contributions.
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