Rite Foods Limited Secures a Top Spot Among Nigeria’s Leading Brands in 2023
In the dynamic landscape of Nigerian business, indigenous manufacturers like ours have embarked on an incredible journey to build brand equity despite the myriad challenges posed by the economic sector. We are thrilled to announce that our relentless efforts have garnered recognition, propelling us into the ranks of the leading brands in Nigeria in 2023.
This prestigious recognition comes from none other than Top 50 Brands Nigeria, an independent entity dedicated to evaluating and ranking corporate brands across the nation. Their evaluation process utilizes the Brand Strength Measurement (BSM) tool, which considers various critical variables, including:
- Top-of-mind survey
- Online engagement
- Quality elements
- Process innovation
- Category leadership
- National spread
- Corporate social responsibility (CSR) programs
One of the standout achievements in this year’s Top 50 ranking is our remarkable climb. Our journey began humbly in 2007 amidst fierce competition, and we’ve made an impressive leap of 14 positions, rising from our 44th position in 2022 to secure the 30th spot in this year’s ranking. This incredible feat shows our unwavering commitment to excellence and our ability to thrive in a highly competitive market. The organisers of the Top 50 Brands Nigeria ranking have applauded our dedication to delivering quality products that not only elevate taste but also nourish communities.
In conclusion, we extend our heartfelt gratitude to our loyal customers, partners, and the entire Rite Foods Limited team for their unwavering support and dedication. This recognition in the Top 50 Brands Nigeria ranking is a testament to our shared commitment to excellence and innovation. As we continue on this remarkable journey, we eagerly anticipate delighting your senses and enriching our communities with even more extraordinary experiences.
Rite Foods Limited Celebrates Three Wins at the BrandXchange Consumers Value Awards
Rite Foods Limited has once again emerged victorious, clinching not one, not two, but three prestigious awards at the renowned BrandXchange Consumers Value Awards! This achievement serves as a testament to our unwavering commitment to delivering exceptional value to our cherished customers.
The 2nd edition of the BrandXchange Consumers Value Awards, held under the theme “Consumer Satisfaction Index,” took place at the Radisson Blu Hotel, Ijakadi Hall, Isaac John, Ikeja, on September 7, 2023, at 5:30 pm. The evening was brimming with anticipation and excitement as we joined industry peers and esteemed guests to celebrate excellence in the fast-moving consumer goods (FMCG) sector.
We are immensely proud to have been recognized in three key categories:
Best Value for Money – Carbonated Drink Brand 2023: Bigi Cola
Best Value for Money – Energy Drinks Brand 2023: Fearless Energy Drink.
Best Value for Money – Sausage Brand 2023: Bigi Beef Sausage Roll
We extend our heartfelt gratitude to all our loyal customers and consumers who have steadfastly supported us throughout this remarkable journey. Your unwavering trust and loyalty continue to inspire us to push the boundaries of excellence and innovation within the FMCG industry.
These awards come on the heels of our recent recognition as the highest gainer in the “Top 50 Brands That Power Nigeria.” Clearly, our dedication to delivering quality products, enhancing taste experiences, and nurturing communities through our innovative range of offerings is receiving the acknowledgment and appreciation it deserves.
At Rite Foods Limited, we remain steadfast in our mission to make a positive impact on the lives of our customers and the communities we serve. We pledge to consistently deliver exceptional products that not only meet but surpass your expectations.
As we bask in the glory of these victories, we would like to once again extend our gratitude to all our consumers, partners, and team members who have played pivotal roles in our success. Together, we will continue to script new chapters of excellence within the FMCG industry.
Rite Value Campaign Rewards Winners
Rite Values Recognition and Award Ceremony
The Rite Values Recognition Scheme is an initiative aimed at acknowledging employees who embody the company’s four core values of Integrity, Excellence, Innovation and Accountability. The scheme involves identifying and rewarding three outstanding employees who exemplify these values in their daily activities.
The Rite Values Recognition and Award Ceremony took place on Wednesday, April 5, 2023, at The Auditorium, Ososa. The Managing Director, the Chief Finance Officer, and other members of the management team were present, alongside over 80 employees representing various departments and all categories of staff levels.
The MD, Mr. Seleem Adegunwa encouraged all participants and staff of the company to prioritize their personal growth and professional development, thereby ensuring they attain a fulfilling and successful life.
The Rite Values Recognition Review Committee, which comprises all Heads of Departments, had subjected the nominees to a rigorous assessment, and eventually, three winners emerged.
The top three winners – Isioma Ashinze from the Bakery Quality Control Department, Olanrewaju Asaolu from HR and Admin Department, and Segun Lawal from the IT Department – were awarded with plaques of recognition, customized souvenirs and a photograph with the MD, in addition to a company-wide congratulatory email.
The Rite Values Recognition and Award Ceremony took place on Wednesday, April 5, 2023, at The Auditorium, Ososa. The Managing Director, the Chief Finance Officer, and other members of the management team were present, alongside over 80 employees representing various departments and all categories of staff levels.
The MD, Mr. Seleem Adegunwa encouraged all participants and staff of the company to prioritize their personal growth and professional development, thereby ensuring they attain a fulfilling and successful life.
The Rite Values Recognition Review Committee, which comprises all Heads of Departments, had subjected the nominees to a rigorous assessment, and eventually, three winners emerged.
The top three winners – Isioma Ashinze from the Bakery Quality Control Department, Olanrewaju Asaolu from HR and Admin Department, and Segun Lawal from the IT Department – were awarded with plaques of recognition, customized souvenirs and a photograph with the MD, in addition to a company-wide congratulatory email.
Other departmental nominees and Rite Values Campaign Committee members were also recognized and awarded with complimentary prizes.
The event is expected to inspire other staff to emulate the virtues of the top three winners and reinforce their adherence to the core values in their day-to-day activities. The company also launched brand communication materials on the Rite Core Values to increase awareness company-wide.