On June 24th, Rite Foods’ Bigi carbonated soft drink brand made a heartwarming contribution to society by feeding about 1,000 underprivileged kids in Makoko, a riverside community in the outskirts of Lagos. We partnered with Chisom, a former contestant on Nigerian Idol and a member of the Share A Smile Initiative whose aim is to bring joy and nourishment to underprivileged individuals.
The “Share A Smile Slum Food Outreach” project operated successfully in the Ijora neighborhood of Lagos before recently extending its reach to Makoko, another area with a significant number of underprivileged residents.
During the event, Chisom put up a captivating performance, and the children were overjoyed as they sang along to Johnny Drille’s “How Are You, My Friend?” The children were given food and drinks that kept them happy and content throughout the show, a gesture that resonates with Bigi brand’s commitment to their well-being.
Rite Foods has been supporting initiatives like “Share A Smile Slum Food Outreach” for four years ago in alignment with our company’s goal to put smiles on the faces of the less privileged members of society by providing food and other essentials.
The “Share A Smile Slum Food Outreach” event in Makoko was a resounding success, leaving a positive impact on the lives of the underprivileged children. Rite Foods’ dedication to corporate social responsibility continues to inspire hope and change in communities across Nigeria.
By supporting initiatives that focus on bringing joy and nourishment to those in need, we continue to set a commendable example for other companies to follow, as we work towards building a brighter and more inclusive future for all.
The premium Sosa Fruit Drink, with its five unique flavours (Orange, Apple, Cranberry, Passion & Mango, and Mixed-Berries), received Halal Certification for its exceptional quality that has made it the leading brand in its market segment. Muslim consumers can now indulge in the refreshing taste of Sosa Fruit Drink, knowing that it adheres to both international standards and Islamic law requirements.
The award-winning Bigi carbonated soft drink brand (with 13 variants), Fearless Energy Drink (with two variants) have also been Halal re-certified reinforcing their commitment to providing top-notch products while complying with the necessary Islamic guidelines. Both these brands have consistently upheld quality and hygiene in their production processes, ensuring the delivery of safe and nutritious beverages.
The Halal Certification also extends to nutritional food items, with the Bigi and Rite Sausages securing their re-certification as well. Produced under stringent hygienic conditions, these sausages have always maintained their nutritional value and are now guaranteed to comply with the Halal standards set forth by the HCA.
At the presentation ceremony held in Lagos, Professor Ibrahim Oreagba, Chairman of the Halal Certification Authority (HCA), commended the Sosa Fruit Drink for its commitment to global standards and for adhering to the HCA’s production requirements. This recognition underscores the significance of the Halal Certification and its positive impact on the choices available to Muslim consumers.
Hey there, festival enthusiasts! The Ojude-Oba Festival took place in the ancient city of Ijebu-Ode on Friday, 30th of June, 2023. The festival themed “A Lesson in Religious Harmony” ushered us into whirlwind of colours, culture, and camaraderie as we set the stage ablaze with their vibrant sponsorship of the Ojude-Oba Festival.
Known for its vibrant and dynamic celebrations, the Ojude-Oba Festival is a true testament to the rich cultural heritage of the Yoruba people. The people were surrounded by a kaleidoscope of costumes, resounding drum beats, and infectious laughter. Being greeted by Rite Foods’ eye-catching banners and vibrant displays, instantly immersing them in the electrifying atmosphere as they entered.
And this year, we took the festival’s vibrancy to new heights with our incredible display of procession to pay homage to the Awujale of Ijebu land.
But it didn’t stop there! We went above and beyond to ensure that festival-goers had an unforgettable experience by refreshing them with our amazing 13-variant flavours of Bigi carbonated soft drinks. Some enjoyed the premium Sosa fruit drinks with our mouthwatering flavours like Orange, Apple, Cranberry, Orange Passion, Mango, and Mixed Berries. And others had the Fearless energy drink, in the Classic and Red Berry flavours. It also gave an energy boost to the horse riders, regberegbe and other attendees.
The Awujale of Ijebu-land commended Rite Foods for being part of the festival’s success and also caring about the community and its values. He even wished us success in our expansion plans and applauded our contributions to community development and youth employment.
The Ojude-Oba Festival is a celebration of unity, culture, and tradition which aligns with Rite Foods’ values. From colourful parades showcasing different age groups, awe-inspiring cultural performances by the warlords’ families and Wasiu Ayinde (K1 De Ultimate), every moment at the festival pulsated with energy and excitement.
“Rite Foods believes in the country’s cultural diversity and seeks to connect with consumers in communities where celebrations of their rich heritage ensure peaceful co-existence. Hence, its weight was thrown behind the festival of the great Ijebu-land” – Seleem Adegunwa, Managing Director, Rite Foods Limited.
We also had a widespread of engagement spots in and around the venue where people danced and had fun, while enjoying some of our delicious and refreshing beverages and sausage rolls. Trust us, it was irresistible and people kept coming back for more.
Rite Foods didn’t just sponsor the festival but also showcased products on power bikes, enthralling people with an element of surprise, one of the transformers’ character, Bumblebee as we paid homage to the Awujale of Ijebu-land. It was an adrenaline-pumping experience for competitors, spectators, and customers alike as they got to see our fantastic range of products.
All in all, Rite Foods Limited made the festival an unforgettable experience with its support, delicious beverages and sausages.
“The Bigi Watch and Win Promo validates our commitment to creating refreshing and exciting movie experiences with the Bigi brand, and this has ensured that Bigi offers consumers a topnotch exciting and enduring experience that will consolidate their loyalty.
Bigi drinks, one of the consumers’ favorite refreshing soft drinks with thirteen variants from the Rite Foods stable, rewarded a consumer, Kehinde Adewole, with a brand-new car and other exciting prizes at the grand finale of the second edition of its ‘Watch and Win Promo’ in Lagos and Abuja on Saturday.
Kehinde Adewole Oluwaseun, a 28-year-old Bigi drink consumer from Ondo State, Nigeria, was chosen from a pool of 70 consumers shortlisted from Lagos and Abuja.
The second edition of the promotion began on August 8th and was concluded on October 31st, 2022. It witnessed the most refreshing moments for movie and cinema fans who flocked to Silverbird cinemas in Lagos
The promotion was launched to entice movie and cinemagoers in Nigeria by rewarding them for their viewing experiences.
Kehinde Adewole, the grand prize winner of the promo could not contain his excitement at the show and commended Bigi for the initiative.
‘Indeed, Bigi has created a memorable lifetime experience for me. I will never forget this day in my life, especially for this transformative and mind-blowing promo it put together to celebrate us, consumers. This is most unexpected and life-changing for me and I am deeply grateful’, Kehinde proclaimed.
All raffle participants were winners because they received exciting consolation prizes such as hampers, smart watches, laptop computers, Bluetooth mice, blenders, make-up kits, perfumes, durable wired earphones, and various flavors of Bigi drinks.
Bigi drinks are one of Nigeria’s leading refreshers, offering consumers a wide range of refreshing soft drinks for every occasion, whether at work or at play.
Bigi has inspired an exciting movie experience among its movie-going consumers once again with the promo, by combining cinema viewing with a pleasurable and refreshing mood that offered a great reward for their money, while enjoying their favourite movies with family and friends.
The ancient Ojude Oba festival which started over 100 years ago is a festival celebrated by the people of Ijebu Ode in the ancient town of Ijebu-Ode, Ogun State. Despite taking a two-year break, it returned spectacularly this year and is still one of the biggest events in Nigeria.
The festival tagged; “The Return Of Ojude Oba 2022” was held at the palace of Awujale, the traditional supreme ruler of the Ijebu kingdom.
As various factions (also known as the Regberegbes), natives, their friends, tourists, and associates from far and near trooped into the stadium opposite the palace where the event held, Rite Foods Limited, the official beverage sponsor of the colorful festival, refreshed over 5,000 guests with its brands: Bigi soft drinks, Fearless energy drinks, Rite and Bigi sausages, and the newly launched Sosa Fruit Drink.
With colourful Aso Ebi traditional parades, each group came alive. Indigenous people held parade after procession to honour the monarch, Alayeluwa Sikiru Adetona, dressed in beaded materials.
Riding on horses, fire performances, prayers, and other fun-filled activities took place as each regberegbe proceeded to pay tribute to the Awujale.
There were breathtaking performances by dancers, fire breathers, bikers, and horseback riders as Rite Foods honoured the monarch in grand style by paying homage to the land’s supreme monarch, His Royal Majesty, Oba Sikiru Kayode Adetona, Ogbagba II, for being the keeper of his people’s traditional institution.
Display by Bike Riders, fire breathers and dancers as Rite Foods pays homage to the Awujale
Mr. Seleem Adegunwa, Managing Director of Rite Foods Limited at the event, reaffirmed the company’s dedication to the arts, cultural promotion, and community development, particularly in the region where the factory is located.
“As a company, we are particularly committed to celebrating the rich cultural heritage of peoples and communities, particularly our royal father who, like a colossus, bestrides the traditional institution of his people; the Awujale has been an undisputed statesman who personifies a courageous, charismatic, and dependable leader.”
Rite Foods was recognized for its sponsorship of the festival, as well as for flooding the town with its array of refreshing Bigi soft drinks, Fearless energy drinks, Rite and Bigi sausages, and the newly launched Sosa Fruit Drink, which provided undiluted and quality refreshment that energized the sons and daughters of the soil, as well as the guests who graced the festival to enjoy the celebration.