Rite Foods Limited has once again emerged victorious, clinching not one, not two, but three prestigious awards at the renowned BrandXchange Consumers Value Awards! This achievement serves as a testament to our unwavering commitment to delivering exceptional value to our cherished customers.
The 2nd edition of the BrandXchange Consumers Value Awards, held under the theme “Consumer Satisfaction Index,” took place at the Radisson Blu Hotel, Ijakadi Hall, Isaac John, Ikeja, on September 7, 2023, at 5:30 pm. The evening was brimming with anticipation and excitement as we joined industry peers and esteemed guests to celebrate excellence in the fast-moving consumer goods (FMCG) sector.
We are immensely proud to have been recognized in three key categories:
Best Value for Money – Carbonated Drink Brand 2023: Bigi Cola
Best Value for Money – Energy Drinks Brand 2023: Fearless Energy Drink.
Best Value for Money – Sausage Brand 2023: Bigi Beef Sausage Roll
We extend our heartfelt gratitude to all our loyal customers and consumers who have steadfastly supported us throughout this remarkable journey. Your unwavering trust and loyalty continue to inspire us to push the boundaries of excellence and innovation within the FMCG industry.
These awards come on the heels of our recent recognition as the highest gainer in the “Top 50 Brands That Power Nigeria.” Clearly, our dedication to delivering quality products, enhancing taste experiences, and nurturing communities through our innovative range of offerings is receiving the acknowledgment and appreciation it deserves.
At Rite Foods Limited, we remain steadfast in our mission to make a positive impact on the lives of our customers and the communities we serve. We pledge to consistently deliver exceptional products that not only meet but surpass your expectations.
As we bask in the glory of these victories, we would like to once again extend our gratitude to all our consumers, partners, and team members who have played pivotal roles in our success. Together, we will continue to script new chapters of excellence within the FMCG industry.
On June 24th, Rite Foods’ Bigi carbonated soft drink brand made a heartwarming contribution to society by feeding about 1,000 underprivileged kids in Makoko, a riverside community in the outskirts of Lagos. We partnered with Chisom, a former contestant on Nigerian Idol and a member of the Share A Smile Initiative whose aim is to bring joy and nourishment to underprivileged individuals.
The “Share A Smile Slum Food Outreach” project operated successfully in the Ijora neighborhood of Lagos before recently extending its reach to Makoko, another area with a significant number of underprivileged residents.
During the event, Chisom put up a captivating performance, and the children were overjoyed as they sang along to Johnny Drille’s “How Are You, My Friend?” The children were given food and drinks that kept them happy and content throughout the show, a gesture that resonates with Bigi brand’s commitment to their well-being.
Rite Foods has been supporting initiatives like “Share A Smile Slum Food Outreach” for four years ago in alignment with our company’s goal to put smiles on the faces of the less privileged members of society by providing food and other essentials.
The “Share A Smile Slum Food Outreach” event in Makoko was a resounding success, leaving a positive impact on the lives of the underprivileged children. Rite Foods’ dedication to corporate social responsibility continues to inspire hope and change in communities across Nigeria.
By supporting initiatives that focus on bringing joy and nourishment to those in need, we continue to set a commendable example for other companies to follow, as we work towards building a brighter and more inclusive future for all.
The premium Sosa Fruit Drink, with its five unique flavours (Orange, Apple, Cranberry, Passion & Mango, and Mixed-Berries), received Halal Certification for its exceptional quality that has made it the leading brand in its market segment. Muslim consumers can now indulge in the refreshing taste of Sosa Fruit Drink, knowing that it adheres to both international standards and Islamic law requirements.
The award-winning Bigi carbonated soft drink brand (with 13 variants), Fearless Energy Drink (with two variants) have also been Halal re-certified reinforcing their commitment to providing top-notch products while complying with the necessary Islamic guidelines. Both these brands have consistently upheld quality and hygiene in their production processes, ensuring the delivery of safe and nutritious beverages.
The Halal Certification also extends to nutritional food items, with the Bigi and Rite Sausages securing their re-certification as well. Produced under stringent hygienic conditions, these sausages have always maintained their nutritional value and are now guaranteed to comply with the Halal standards set forth by the HCA.
At the presentation ceremony held in Lagos, Professor Ibrahim Oreagba, Chairman of the Halal Certification Authority (HCA), commended the Sosa Fruit Drink for its commitment to global standards and for adhering to the HCA’s production requirements. This recognition underscores the significance of the Halal Certification and its positive impact on the choices available to Muslim consumers.
Bigi is that one brand that knows how to make a splash in the Nigerian entertainment scene while quenching your thirst for fun.
If you’re a fan of Nigerian Idol, you know how much talent and excitement the show brings to our screens. But did you know that Bigi brand has been a proud sponsor of the show not once, not twice, but for three seasons? That’s right! Bigi lent its generous support to the 6th, 7th, and 8th seasons, creating opportunities for young Nigerian singers to shine and showcase their immense talents.
To kickstart the latest season with a bang, Bigi teamed up with Multi-choice for a campus activation tour. They hit the grounds at the University of Jos, University of Benin, and the University of Lagos, making sure the students were buzzing with excitement for the upcoming show. After all, it’s no secret that students and Bigi’s 13 mouthwatering carbonated soft drink flavours make a perfect match!
The show’s preliminaries took place with weeks of auditions and theatre week performances, narrowing down the field to the top 10 contestants. And then, the real fun began when the live shows aired on May 28, 2023. Abraham, Chisom, Constance, Ose Daniel, Goodness, Precious Mac, Victory, Reigny, Savvy Henry, and Quest captivated audiences with their mesmerising performances.
But that’s not all! Bigi made sure the live shows were an absolute blast for attendees. They set up a life-sized chiller, allowing fans to cool off with their favorite Bigi drinks and capture the memories with fun photos. The interactive booth was a hit, and fans couldn’t resist queuing up to engage with the brand, walking away with fantastic gift packs.
Past winners Kingdom Kroseide and Progress took the stage and spiced up the Nigerian Idol Show at Ikeja Shopping Mall, Lagos and celebrated Father’s Day. Kingdom wowed the crowd with his mind-blowing debut single, “My Father’s Got It All,” while Progress had everyone dancing to his amazing rendition of Rihanna’s “Lift Me Up.”
The online engagement with viewers further fueled the show’s excitement, with everyone applauding Bigi for its dedication to promoting entertainment and supporting the Nigerian creative industry. Bigi Idol’s third edition rocked Nigeria with 150+ talented entries! Judges Kingdom Kroseide, singer, songwriter, vocal coach; Abiodun Arogunmaya, musicologist, music director and artist; and Olufisayo Odebode, singer, songwriter & music business executive, chose the top 3: Jay Davids snagged 250,000 naira, Jude Oguchi 150,000 naira, and Dorcas Luka 100,000 naira! The winners were announced at the live show finale.
And if you thought things couldn’t get any better, just wait until you hear about the “Shopper’s Dash” event.
As the Nigerian Idol Season 8 came to a thrilling conclusion, the top three contestants, Victory Gbakara, Quest, and Precious Mac, were treated to a free shopping spree at the Ikeja City Mall. They were like kids in a candy store, selecting household items worth over N1,000,000! Victory went big with a 50-inch Nexus Smart TV, a 16-inch Lontor rechargeable fan, a big-size Ottimo brand blender, and a Platinum can opener. Precious Mac opted for a 43-inch Nexus Smart TV and a big-size Nexus blender, while Quest picked a 43-inch Nexus TV, a Binatone big-size blender, a Binatone air dryer, and a large-size Binatone standing fan.
And the moment we were all waiting for arrived – the crowning of the Nigerian Idol Season 8 winner! Drumroll, please… Victory Gbakara emerged the champion, taking home 35 million naira in cash, a new SUV, a music record deal with a video shoot opportunity, a Bigi-branded refrigerator, and a year’s supply of Bigi Carbonated Soft Drinks, and a fully-installed Explora +1-year premium. Talk about a life-changing moment!
Ms. Biola Aransiola, the Assistant Brand Manager of Bigi, expressed the brand’s pride in supporting the discovery and promotion of talents. For Bigi, it’s not just about sponsoring a show; it’s about giving back to the consumers and empowering the Nigerian youth.
So, there you have it- the epic tale of Bigi’s exciting journey with Nigerian Idol Season 8. From thrilling performances to fabulous prizes, this partnership has left a lasting impression on music lovers and soda enthusiasts alike. As Bigi continues its mission of being Truly World Class and Proudly Nigerian, we can’t wait to see what incredible surprises they have in store for us in the future! Keep enjoying the refreshing taste of Bigi Carbonated Soft Drinks!
Hey there, festival enthusiasts! The Ojude-Oba Festival took place in the ancient city of Ijebu-Ode on Friday, 30th of June, 2023. The festival themed “A Lesson in Religious Harmony” ushered us into whirlwind of colours, culture, and camaraderie as we set the stage ablaze with their vibrant sponsorship of the Ojude-Oba Festival.
Known for its vibrant and dynamic celebrations, the Ojude-Oba Festival is a true testament to the rich cultural heritage of the Yoruba people. The people were surrounded by a kaleidoscope of costumes, resounding drum beats, and infectious laughter. Being greeted by Rite Foods’ eye-catching banners and vibrant displays, instantly immersing them in the electrifying atmosphere as they entered.
And this year, we took the festival’s vibrancy to new heights with our incredible display of procession to pay homage to the Awujale of Ijebu land.
But it didn’t stop there! We went above and beyond to ensure that festival-goers had an unforgettable experience by refreshing them with our amazing 13-variant flavours of Bigi carbonated soft drinks. Some enjoyed the premium Sosa fruit drinks with our mouthwatering flavours like Orange, Apple, Cranberry, Orange Passion, Mango, and Mixed Berries. And others had the Fearless energy drink, in the Classic and Red Berry flavours. It also gave an energy boost to the horse riders, regberegbe and other attendees.
The Awujale of Ijebu-land commended Rite Foods for being part of the festival’s success and also caring about the community and its values. He even wished us success in our expansion plans and applauded our contributions to community development and youth employment.
The Ojude-Oba Festival is a celebration of unity, culture, and tradition which aligns with Rite Foods’ values. From colourful parades showcasing different age groups, awe-inspiring cultural performances by the warlords’ families and Wasiu Ayinde (K1 De Ultimate), every moment at the festival pulsated with energy and excitement.
“Rite Foods believes in the country’s cultural diversity and seeks to connect with consumers in communities where celebrations of their rich heritage ensure peaceful co-existence. Hence, its weight was thrown behind the festival of the great Ijebu-land” – Seleem Adegunwa, Managing Director, Rite Foods Limited.
We also had a widespread of engagement spots in and around the venue where people danced and had fun, while enjoying some of our delicious and refreshing beverages and sausage rolls. Trust us, it was irresistible and people kept coming back for more.
Rite Foods didn’t just sponsor the festival but also showcased products on power bikes, enthralling people with an element of surprise, one of the transformers’ character, Bumblebee as we paid homage to the Awujale of Ijebu-land. It was an adrenaline-pumping experience for competitors, spectators, and customers alike as they got to see our fantastic range of products.
All in all, Rite Foods Limited made the festival an unforgettable experience with its support, delicious beverages and sausages.
The Watch and Win Promo, which began in December 2021, offers rewards to movie and cinema lovers in Lagos and Abuja for their viewing experiences. Mrs. Dove Akinadewo, a Bigi Cherry Cola enthusiast and winner of the promo, expressed her excitement and appreciation for the Bigi brand for providing unforgettable experiences that change lives throughout the country.
The Watch and Win Promo offers an exciting movie experience for consumers while enjoying their favorite movies with family and friends, and the Bigi brand has heightened the excitement and anticipation of the initiative with its third edition. Movie lovers in Lagos and Abuja look forward to engaging with the brand, which offers 13 fantastically refreshing variants from its portfolio.
Bigi, the refreshing soft drink range loved by Nigerians, has announced the lucky winner of its 3rd Bigi Watch and Win Promo in Lagos. Mrs. Dove Akinadewo was awarded a brand-new car and other exciting prizes, while other selected consumers at the raffle draw event held at Silverbird Cinemas received consolation prizes such as laptops, Bigi products, blenders, printers, air pods, and other exciting items.
Biola Aransiola, Assistant Brand Manager at Bigi, reiterated the brand’s commitment to creating refreshing experiences for its consumers, particularly those who love movies and entertainment. She emphasized that the promo demonstrates the brand’s dedication to supporting the growth of the movie and entertainment industry in Nigeria by adding value to the lives of movie and cinema lovers.