The 2020 Headies awards which was the 14th edition of the annual awards took place on the 21st February, 2021. The event this year was a very exceptional one as 75% of the attendance was virtual due to the Corona Virus pandemic. That was a Fearless step to take considering the ton of attendance the event gets yearly.
It is definitely more fitting that the number one Energy drink brand in Nigeria, Fearless, sponsored this edition of the Headies.
This award event took place at Eko Convention Center in Victoria Island, Lagos where Fearless showcased the theme ‘Energy of Naija’ which has been the tagline since the beginning of the year. This was clearly expressed at the event with the exceptional experience center that clearly pronounced the kind of ‘energy’ the brand was there to showcase. Upon entering the holding area where the guests were refreshed, they were welcomed first by the sight of the top-notch Fearless arena.
So many elements at the Fearless experience center made the arena stand out at the event. Starting from the LED bar that accommodated the mixologist, to the great tasting cocktails and mocktails made from Fearless energy drinks and Bigi Carbonated soft drinks, and the flip cam that everyone had a feel of, getting beautiful videos of their outfit.
The highest point of the Fearless experience center was the trapeze dancer whose performance literally shut down every activity at the holding area.
That performance in itself brought into life the theme ‘Energy of Naija’. The performance was energetic, mind blowing, fierce and extremely breathtaking.
Everyone who came in contact with the brand definitely had great stories to tell about their experience with the brand. One thing that definitely makes the Fearless brand and Rite Foods stand out at every event is the ‘extra’ beauty and touch the brand adds to every event.
Fearless Energy drink is truly ‘The Energy of Naija.’
