February around the world is known for the celebration of love, which is usually celebrated on the 14th day of the month. While many individuals have their own way of expressing love to one another, brands under Rite Foods Limited (Bigi Drinks, Fearless Energy Drinks, Rite and Bigi Sausage) ran different engagements on their respective social media platforms. The engagement on all brand pages kicked off on the 4th of February and ran through to 23rd of February. The engagement was divided into 2 stages, the 1st stage was a call for entries on social media platforms. This stage ended on the 18th of February where 45 shortlisted winners from all brand pages were directed to the website to gather votes for their entries. The voting stage on the website ended on the 23rd of February and 25 winners were announced on the 24th of February.