On June 24th, Rite Foods’ Bigi carbonated soft drink brand made a heartwarming contribution to society by feeding about 1,000 underprivileged kids in Makoko, a riverside community in the outskirts of Lagos. We partnered with Chisom, a former contestant on Nigerian Idol and a member of the Share A Smile Initiative whose aim is to bring joy and nourishment to underprivileged individuals.
The “Share A Smile Slum Food Outreach” project operated successfully in the Ijora neighborhood of Lagos before recently extending its reach to Makoko, another area with a significant number of underprivileged residents.
During the event, Chisom put up a captivating performance, and the children were overjoyed as they sang along to Johnny Drille’s “How Are You, My Friend?” The children were given food and drinks that kept them happy and content throughout the show, a gesture that resonates with Bigi brand’s commitment to their well-being.
Rite Foods has been supporting initiatives like “Share A Smile Slum Food Outreach” for four years ago in alignment with our company’s goal to put smiles on the faces of the less privileged members of society by providing food and other essentials.
The “Share A Smile Slum Food Outreach” event in Makoko was a resounding success, leaving a positive impact on the lives of the underprivileged children. Rite Foods’ dedication to corporate social responsibility continues to inspire hope and change in communities across Nigeria.
By supporting initiatives that focus on bringing joy and nourishment to those in need, we continue to set a commendable example for other companies to follow, as we work towards building a brighter and more inclusive future for all.