Sosa Fruit Drinks Wins an Award for Innovation and Excellence
We’ve got some fantastic news to share that’s as sweet as our fruit drinks – Sosa Fruit Drinks, the newest sensation from Rite Foods Limited, has just clinched a remarkable award! We’re thrilled to announce that Sosa Fruit Drinks has been crowned the “Outstanding New Product of the Year – Juice” at the Marketing Edge Brands & Advertising Excellence Awards.
Sosa Fruit Drinks burst onto the scene in 2022 as part of our ever-growing product lineup. With five delicious variants – Apple, Orange, Cranberry, Passion, and Mango (OPM), and Mixed Berries – it didn’t take long for Sosa to make its mark in the world of beverages. We set out to redefine the standards of quality and taste, and we’re proud to say we’ve succeeded.


This incredible achievement is a testament to our unwavering commitment to innovation and excellence here at Rite Foods Limited. It highlights the remarkable journey of Sosa Fruit Drinks – from its inception to its meteoric rise in the competitive beverage industry over the past year.
The 20th Anniversary Summit and Awards event, hosted by Marketing Edge, brought together industry leaders and innovators. The event, which took place on Saturday, September 16, 2023, was a blend of in-person and virtual experiences at the luxurious Event Centre, The Podium, in Lekki, Lagos.
We’re especially excited to let you in on a little secret – Sosa Fruit Drinks will be featured in a special edition publication of Marketing Edge, set to be released later this month or in October.

So, what’s next for Sosa Fruit Drinks? Well, you can expect more of the same – premium quality and incredible taste. We’re dedicated to providing you with the best fruit drink options out there, and this award only fuels our passion to keep delivering excellence.
We’re beyond proud of this achievement, and we want to extend our heartfelt thanks to all of you, our fantastic fans, for your support on this amazing journey. Stay tuned for more fruity goodness from Sosa Fruit Drinks and Rite Foods Limited. Cheers to innovation, excellence, and a future filled with refreshing Sosa Fruit Drinks!
Fearless Energy is Africa’s Most Preferred Energy Drink Brand
Fearless Energy Drink has just achieved something truly remarkable – it’s our first Continental award! At the prestigious African Brand Leadership Merit Awards 2023, Fearless Energy Drink was honored with the title of “Africa’s Most Preferred Non-alcoholic Energy Drink Brand of the Year.”
This achievement is a testament to our unwavering commitment to excellence and our dedication to delivering top-notch energy drinks to consumers all across the continent. We couldn’t be prouder of this recognition.
Fearless Energy Drink’s victory in the “Africa’s Most Preferred Non-alcoholic Energy Drink Brand of the Year” category is the result of our exceptional contributions to value creation, brand building, and our impressive growth throughout 2023. The African Brand Congress, where this prestigious accolade was presented, is an annual gathering of the brightest minds behind Africa’s most successful and sought-after brands.


The African Brand Leadership Merit Award reflects Fearless Energy Drink’s dedication to elevating the continent’s economic aspirations, reshaping Africa’s image on the global stage, and setting an example in corporate citizenship, social responsibility, and environmental stewardship.
This triumph at the African Brand Leadership Merit Awards 2023 only solidifies Fearless Energy Drink’s position as a true leader in the African energy drink industry. With our commitment to innovation and an unwavering focus on ensuring our customers’ satisfaction, we eagerly anticipate even more success and growth in the years ahead. Stay tuned for more exciting developments from Fearless Energy Drink!
Rite Foods Limited Celebrates Three Wins at the BrandXchange Consumers Value Awards
Rite Foods Limited has once again emerged victorious, clinching not one, not two, but three prestigious awards at the renowned BrandXchange Consumers Value Awards! This achievement serves as a testament to our unwavering commitment to delivering exceptional value to our cherished customers.
The 2nd edition of the BrandXchange Consumers Value Awards, held under the theme “Consumer Satisfaction Index,” took place at the Radisson Blu Hotel, Ijakadi Hall, Isaac John, Ikeja, on September 7, 2023, at 5:30 pm. The evening was brimming with anticipation and excitement as we joined industry peers and esteemed guests to celebrate excellence in the fast-moving consumer goods (FMCG) sector.
We are immensely proud to have been recognized in three key categories:
Best Value for Money – Carbonated Drink Brand 2023: Bigi Cola
Best Value for Money – Energy Drinks Brand 2023: Fearless Energy Drink.
Best Value for Money – Sausage Brand 2023: Bigi Beef Sausage Roll

We extend our heartfelt gratitude to all our loyal customers and consumers who have steadfastly supported us throughout this remarkable journey. Your unwavering trust and loyalty continue to inspire us to push the boundaries of excellence and innovation within the FMCG industry.
These awards come on the heels of our recent recognition as the highest gainer in the “Top 50 Brands That Power Nigeria.” Clearly, our dedication to delivering quality products, enhancing taste experiences, and nurturing communities through our innovative range of offerings is receiving the acknowledgment and appreciation it deserves.
At Rite Foods Limited, we remain steadfast in our mission to make a positive impact on the lives of our customers and the communities we serve. We pledge to consistently deliver exceptional products that not only meet but surpass your expectations.
As we bask in the glory of these victories, we would like to once again extend our gratitude to all our consumers, partners, and team members who have played pivotal roles in our success. Together, we will continue to script new chapters of excellence within the FMCG industry.