Bigi is that one brand that knows how to make a splash in the Nigerian entertainment scene while quenching your thirst for fun.
If you’re a fan of Nigerian Idol, you know how much talent and excitement the show brings to our screens. But did you know that Bigi brand has been a proud sponsor of the show not once, not twice, but for three seasons? That’s right! Bigi lent its generous support to the 6th, 7th, and 8th seasons, creating opportunities for young Nigerian singers to shine and showcase their immense talents.
To kickstart the latest season with a bang, Bigi teamed up with Multi-choice for a campus activation tour. They hit the grounds at the University of Jos, University of Benin, and the University of Lagos, making sure the students were buzzing with excitement for the upcoming show. After all, it’s no secret that students and Bigi’s 13 mouthwatering carbonated soft drink flavours make a perfect match!
The show’s preliminaries took place with weeks of auditions and theatre week performances, narrowing down the field to the top 10 contestants. And then, the real fun began when the live shows aired on May 28, 2023. Abraham, Chisom, Constance, Ose Daniel, Goodness, Precious Mac, Victory, Reigny, Savvy Henry, and Quest captivated audiences with their mesmerising performances.
But that’s not all! Bigi made sure the live shows were an absolute blast for attendees. They set up a life-sized chiller, allowing fans to cool off with their favorite Bigi drinks and capture the memories with fun photos. The interactive booth was a hit, and fans couldn’t resist queuing up to engage with the brand, walking away with fantastic gift packs.
Past winners Kingdom Kroseide and Progress took the stage and spiced up the Nigerian Idol Show at Ikeja Shopping Mall, Lagos and celebrated Father’s Day. Kingdom wowed the crowd with his mind-blowing debut single, “My Father’s Got It All,” while Progress had everyone dancing to his amazing rendition of Rihanna’s “Lift Me Up.”
The online engagement with viewers further fueled the show’s excitement, with everyone applauding Bigi for its dedication to promoting entertainment and supporting the Nigerian creative industry. Bigi Idol’s third edition rocked Nigeria with 150+ talented entries! Judges Kingdom Kroseide, singer, songwriter, vocal coach; Abiodun Arogunmaya, musicologist, music director and artist; and Olufisayo Odebode, singer, songwriter & music business executive, chose the top 3: Jay Davids snagged 250,000 naira, Jude Oguchi 150,000 naira, and Dorcas Luka 100,000 naira! The winners were announced at the live show finale.
And if you thought things couldn’t get any better, just wait until you hear about the “Shopper’s Dash” event.
As the Nigerian Idol Season 8 came to a thrilling conclusion, the top three contestants, Victory Gbakara, Quest, and Precious Mac, were treated to a free shopping spree at the Ikeja City Mall. They were like kids in a candy store, selecting household items worth over N1,000,000! Victory went big with a 50-inch Nexus Smart TV, a 16-inch Lontor rechargeable fan, a big-size Ottimo brand blender, and a Platinum can opener. Precious Mac opted for a 43-inch Nexus Smart TV and a big-size Nexus blender, while Quest picked a 43-inch Nexus TV, a Binatone big-size blender, a Binatone air dryer, and a large-size Binatone standing fan.
And the moment we were all waiting for arrived – the crowning of the Nigerian Idol Season 8 winner! Drumroll, please… Victory Gbakara emerged the champion, taking home 35 million naira in cash, a new SUV, a music record deal with a video shoot opportunity, a Bigi-branded refrigerator, and a year’s supply of Bigi Carbonated Soft Drinks, and a fully-installed Explora +1-year premium. Talk about a life-changing moment!
Ms. Biola Aransiola, the Assistant Brand Manager of Bigi, expressed the brand’s pride in supporting the discovery and promotion of talents. For Bigi, it’s not just about sponsoring a show; it’s about giving back to the consumers and empowering the Nigerian youth.
So, there you have it- the epic tale of Bigi’s exciting journey with Nigerian Idol Season 8. From thrilling performances to fabulous prizes, this partnership has left a lasting impression on music lovers and soda enthusiasts alike. As Bigi continues its mission of being Truly World Class and Proudly Nigerian, we can’t wait to see what incredible surprises they have in store for us in the future! Keep enjoying the refreshing taste of Bigi Carbonated Soft Drinks!
The Watch and Win Promo, which began in December 2021, offers rewards to movie and cinema lovers in Lagos and Abuja for their viewing experiences. Mrs. Dove Akinadewo, a Bigi Cherry Cola enthusiast and winner of the promo, expressed her excitement and appreciation for the Bigi brand for providing unforgettable experiences that change lives throughout the country.
The Watch and Win Promo offers an exciting movie experience for consumers while enjoying their favorite movies with family and friends, and the Bigi brand has heightened the excitement and anticipation of the initiative with its third edition. Movie lovers in Lagos and Abuja look forward to engaging with the brand, which offers 13 fantastically refreshing variants from its portfolio.
Bigi, the refreshing soft drink range loved by Nigerians, has announced the lucky winner of its 3rd Bigi Watch and Win Promo in Lagos. Mrs. Dove Akinadewo was awarded a brand-new car and other exciting prizes, while other selected consumers at the raffle draw event held at Silverbird Cinemas received consolation prizes such as laptops, Bigi products, blenders, printers, air pods, and other exciting items.
Biola Aransiola, Assistant Brand Manager at Bigi, reiterated the brand’s commitment to creating refreshing experiences for its consumers, particularly those who love movies and entertainment. She emphasized that the promo demonstrates the brand’s dedication to supporting the growth of the movie and entertainment industry in Nigeria by adding value to the lives of movie and cinema lovers.
Our company, Rite Foods Limited, Nigeria’s leading manufacturer of carbonated soft drinks, premium table water, energy drink, and sausages, has been certified by Halal, the foremost authorized certification and quality assurance body required to obtain trade permission in 117 countries, in order to meet the highest international product quality standards.
Rite Foods Limited’s Managing Director, Seleem Adegunwa, underlined the company’s commitment to operate at a genuinely world-class level by serving the demands of consumers throughout the world. “This accreditation confirms our operation as a Truly World Class organization, devoted to providing our consumers with the greatest quality products worldwide,” he said.
Mr. Adegunwa was also ecstatic with the accreditation, noting that it “solidifies the company’s already existent worldwide development strategy.”
Similarly, at the presentation of the certificate, Abdulazeez Ajala, Director, Compliance and Regulation, Halal Certification Authority of Nigeria, noted that the Halal body is happy to provide Rite Foods Limited with the Halal certificate following an exhaustive audit that lasted many months
The Halal certificate is a certification that certifies that products and services aimed towards the world’s 1.8 billion Muslims exceed all quality standards and are hence fit for consumption. The Halal certification is a procedure that assures the characteristics and quality of the items while also allowing them to use the Halal symbol.
All Rite Foods Limited goods will now have the Halal label, guaranteeing consumers throughout the world that the items offered are clean, healthful, and follow halal processes.
Rite Foods Limited has proved its dedication to offering high-quality products to people all around the world by receiving the Halal certification.
The company’s manufacturing method adheres to World-Class Requirements and protects against contamination, putting food safety ahead of financial considerations; this includes going above and above Nigerian statutory food regulations to guarantee the highest international product quality standards are met.
Vybe With The Trybe is a party and music concert organized by TrybeOne. It is a community of the coolest and exceptional teenagers and Gen-Zs who come together to network, collaborate, grow and vibe. The year 2021 edition was sponsored by the refreshing Bigi drinks and Nigeria’s number one energy drink, Fearless energy drink. The brands like they always do at every event, added colour and a lot of attitude to the event as no attendee was left without a cup of Bigi and Fearless cocktails or a bottle of drink.
The event which took place at Landmark event center on Sunday December 11, 2021 was a moment to #FindYourTrybe with Bigi and Fearless as most of the teenagers, Gen-Zs, millennials and upwardly mobile young men and ladies around the Lagos metropolis stormed the venue to network, play games and vibe to the thrilling and refreshing performances of some of the hottest artists, Disc Jockeys (DJs) and other talents who converged in one space to grow and have fun.
At Rite Foods, we are committed to uniting our brands with consumers at touchpoints that bring people together, particularly the TrybeOne community that comprises the coolest teens, Gen-Zs and millennials who make up a huge part of the brands’ target demography. We believe this tribe of young people will soon become the largest cohort of consumers because they are socially diverse and can embrace diversity and inclusion. They are young and smart, social media savvy and aspirational.
The thirteen variants of the Bigi carbonated soft drinks, Fearless Energy Drink brands as well as Rite and Bigi sausages were available for tasting by all. Musical artists such as Adekunle Gold, Oxlade, Arya Star, Mayorkun, Bella Schmurda and a host of others including DJs and dance groups energized the evening with refreshingly stimulating performances.
It was a night of spectacular and enlivening music performances, games and networking for the tech oriented and young urban consumers who came from across the city to impress with style. Sponsoring this initiative was indeed in line with the Company’s objective of building a tribe of young, energetic and vibrant youths and this event clearly lived up to its expectation.
February around the world is known for the celebration of love, which is usually celebrated on the 14th day of the month. While many individuals have their own way of expressing love to one another, brands under Rite Foods Limited (Bigi Drinks, Fearless Energy Drinks, Rite and Bigi Sausage) ran different engagements on their respective social media platforms. The engagement on all brand pages kicked off on the 4th of February and ran through to 23rd of February. The engagement was divided into 2 stages, the 1st stage was a call for entries on social media platforms. This stage ended on the 18th of February where 45 shortlisted winners from all brand pages were directed to the website to gather votes for their entries. The voting stage on the website ended on the 23rd of February and 25 winners were announced on the 24th of February.
Rite spicy and Bigi beef Sausages gave opportunities to couples to stand a chance to win a romantic dinner for two at a Chinese restaurant in Ikeja GRA. On the Bigi and Rite Sausage social media platforms, eight couples were selected from the #RitePartner online challenge. The #RitePartner challenge only required the participant to make a 60s video and the person shares their top 4 reasons for being romantically involved with their partner. A few of the notable reasons were the support their partners gave, the fact that their partners are their gist mate, some talked about their partner’s culinary skills, etc.
The Bigi brand on the other hand ran with the engagement tagged #FlavourofLove. The modality of the engagement is for participants to post picture slides or a video of a loved one (friend, family or lover) on their various social media platforms, narrating how their loved one has added color to their life and how their journey has been so far, tag the brand page and use the hashtag #FlavourofLove.
It was an exciting engagement as the engagement gained a lot of entries. The engagement was graced with heart touching write ups like:
“You’ve been by my side from my very first breath on earth up till this moment. With you I’ve known the meaning of true love. You’ve stood for hours in your saloon day by day to put that smile on our faces and the comfort we need. From my birth to when I took my first step through my baptism to my very first day in school you’ve been by my side guiding me through. You guarded me to make the best choice of career even as you graced my matriculation day. You guided my heart to make the best choice of a life partner even though I was almost carried away by the stupidity of blind love. You were there to witness the birth of your very first grandchild and subsequent grand kids. My story on earth will be incomplete without the mention of your name, Mum. No matter how much I try to appreciate you, I seem not to get enough of it. Always know that you’ve got a very special spot in my life and in my heart. I will always love you mum.”
Participants were shortlisted to 15 and were asked to invite friends and family to the Rite Foods website to vote for them. 9 winners were eventually picked to enjoy a date night with their loved one at Zen Garden.
For the Fearless brand, the hashtag campaign was centered around the hashtag #FearlessLove where participants were required to share stories of the fears they faced in their relationships and how they were able to conquer that fear and stay in love with their partner. The criteria for selection was based majorly on the story telling and creativity of the entries.
Quite a number of the Fearless audience engaged in this contest and there were amazing stories to select from. One of the stories that captured our hearts was a lady who decided to give her final year school fees to her then ‘boyfriend’ who was just thrown out of his uncle’s house. In her words:
“I was sad but I said to myself what is love without taking a risk fearlessly? I took my ATM card, withdrew my school fees and I gave it to my husband then my boyfriend and we started looking for an emergency apartment and finally got a room. I was glad I could take a risk for the man I love and I did all of this fearlessly. Today we are happily married and my husband still reminds me about the fearless risk I took for him then.”
Winners were picked up by taxify at their different locations and brought to the event place (Zen Garden).
They were serenaded by a violinist at the entrance of the venue where our love tunnel was built. On entering the holding area, they were welcomed and handed a box of chocolate and flower.
The event started at 5pm and it was filled with so much love, appreciation, music, good food, gift bags, games and of course Naija’s Favourite Drinks (Bigi Drinks and Fearless Energy Drinks). Rides were ordered for each couple to go back home.
Love is indeed a beautiful thing and it sure requires some level of sacrifices and we dare say ‘risk-taking’ as the case may be. The brands treated 50 couples to an amazing dinner at Zen garden and it was an amazing evening for them, as most of them had the opportunity to rejuvenate and reaffirm their love for their partners.
The 2020 Headies awards which was the 14th edition of the annual awards took place on the 21st February, 2021. The event this year was a very exceptional one as 75% of the attendance was virtual due to the Corona Virus pandemic. That was a Fearless step to take considering the ton of attendance the event gets yearly.
It is definitely more fitting that the number one Energy drink brand in Nigeria, Fearless, sponsored this edition of the Headies.
This award event took place at Eko Convention Center in Victoria Island, Lagos where Fearless showcased the theme ‘Energy of Naija’ which has been the tagline since the beginning of the year. This was clearly expressed at the event with the exceptional experience center that clearly pronounced the kind of ‘energy’ the brand was there to showcase. Upon entering the holding area where the guests were refreshed, they were welcomed first by the sight of the top-notch Fearless arena.
So many elements at the Fearless experience center made the arena stand out at the event. Starting from the LED bar that accommodated the mixologist, to the great tasting cocktails and mocktails made from Fearless energy drinks and Bigi Carbonated soft drinks, and the flip cam that everyone had a feel of, getting beautiful videos of their outfit.
The highest point of the Fearless experience center was the trapeze dancer whose performance literally shut down every activity at the holding area.
That performance in itself brought into life the theme ‘Energy of Naija’. The performance was energetic, mind blowing, fierce and extremely breathtaking.
Everyone who came in contact with the brand definitely had great stories to tell about their experience with the brand. One thing that definitely makes the Fearless brand and Rite Foods stand out at every event is the ‘extra’ beauty and touch the brand adds to every event.
Fearless Energy drink is truly ‘The Energy of Naija.’