Culture, they say, is the way of life and what differentiates one culture from another varies in language, dressing, belief, attitude, and many other factors. The Yoruba culture is one of the largest African cultures still actively in existence. The Yoruba people are not just a single group but rather diverse people bound together by common language, history, and culture. Yoruba mythology holds that all Yoruba people descended from Odua or Oduduwa. Kingship is an integral part of this culture because kings at the time are the sole ruler of their communities before the dusk of colonization.
Ojude Oba festival is one of the avenues where Yoruba culture is colourfully and elaborately showcased. With a large gathering at the Awujale’s palace arena, regberegbes (families) come in hundreds, dressed in similar elaborate traditional attires to celebrate the fact that they are alive to see another Ojude oba festival and in turn pay their homage and allegiance to their Awujale (King). The event involves colourful horse riding display and gun shooting to present each regberegbes while special dignitaries from all over the country come to witness the elaborate display of Yoruba culture and other amazing entertainment.
At Rite Foods Limited, we take our heritage seriously and appreciate every good thing that comes from the depth of our culture. Our truly Nigerian disposition does not allow us to take back seat when it comes to showcasing our World Class & made in Nigeria products at events of this nature. Hence, Rite Foods is the official beverage sponsors of the event; going all out to grace the occasion and present in all our glorious colours with an energetic cultural performance for the Awujale as our show of allegiance to his reign. With more than 5,000 person turnout at this year’s event, the need for refreshments cannot be underestimated and of course, we at Rite Foods Limited was readily available to provide premium refreshment to everyone.
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It’s no recent news that PES and FIFA have indeed taken the place of field games. With E-sports, sports and soccer lovers to get into the character of their favorite players and either play or compete while representing their favorite team.
After a long busy week, it was only right to have a weekend filled with such fun and excitement as we had with E-sports fans last weekend. The heightened love for gaming as a leisure activity has made it possible for gaming communities to thrive in different parts of the world. Taking it a step further, gaming competitions are organized regularly to connect game lovers across the world and Fearless Energy Drinks is championing this fun cause.
Titeboi entertainment in collaboration with Fearless Energy Drinks has entered a partnership to make the electronic sports mainstream in Nigeria. So on 18th of August, 2018, the duo had gamers from across town compete for the title of King of the Pitch, a mini aspect of the Fearless Gaming tournament, currently held at major cities in Nigeria.
The gamers in attendance for King of the Pitch comprised of a mixture of champions who had competed before and beginners who decided to play their game. One of the gamers who didn’t qualify for the next round of the King of the pitch even after winning 2 out of 3 games played had this to say: “If I was playing with my friends, I would have beaten them hands down. Here, I was nervous because it was my first time playing FIFA to compete for a prize”.
FIFA 18 and PES were not the only games played at the King of the Pitch. Game lovers in attendance free played on Mortal Kombat XL and Dance Central. This gaming event gets even better with the presence of drinks; not just any drink but the Fearless Energy drink.
Like real football tournaments across the globe, soccer video gaming attracts lots of people on every continent. Nigeria is not left out of this devotion as some Nigerians play at these gaming events locally & internationally. An example of such an event is the eWorld Cup that sets a world record of the largest video gaming tournament, drawing over seven million participants in the qualifying round.
In Nigeria, Titeboi Entertainment in partnership with Fearless Energy Drinks has begun paying rapt attention to eSports, launching the Fearless Gaming Tournament which encourages gamers and aspiring gamers from major cities in Nigeria to compete at the qualifying stages. Ibadan was the first city to host the qualifiers and the event took place in
Shoprite, Ring Road, Ibadan.
All players whether rookie, amateur or veteran gamer desires one thing which is “To Win” and Fearless Energy Drinks proudly promotes winners from the Gaming industry in Nigeria. With Gamers flowing with their control pads where it takes them, we have the likes of Ginchi, who missed the qualifiers in Lagos journey to Ibadan to face the best FIFA 18 players of Ibadan.
The qualifiers turned out to be a Lagos VS Ibadan tussle; as both gamers who competed for 1st position were highly skilled with different styles of play. Ginchi was the flair gamer while Ology, his contender was more calculated and precise. Although both players enjoyed the highest number of victories by scoring the highest number of goals for the FIFA 18
competition, Ginchi eventually emerged victorious with a 4-1 win. The 3rd place match was won by laroni, a 15 year old kid but his age meant nothing as he handled his winnings and defeat maturely like any gamer should.
The 1st position for the game of PES at this event was clinched by Dynamic King, 2nd position, Ajibola while the 3rd position was taken by Afolabi. This event had 200 gamers registered gamers and the top 16 gamers from the event would compete with top gamers from other cities at the Grand finale at Queens Park events center, Lekki in December 2018.
Other featured games for free game play at this event were Mortal Kombat XL, Marvel vs. DC & Dance Central 3.
The 21st Edition of the African Senior Athletic Championship held in Asaba was one of the biggest athletics event held since inception. Held in Asaba Delta state, in Nigeria at the Steven Keshi Stadium in honor of the Nigerian Football legend Steven Keshi, the championship hosted 52 countries which competed in over 48 games for 5 days. Rite Foods Limited is the official beverage sponsor for the 21st Edition of the African Senior Athletic Championship held in Asaba city.
With Star athletes like Blessing Okagbare, Seye Ogunlewe, Caster Semenya, Oluwatobiloba Amusan, many trooped into the stadium in groups just to experience African athletes, new and well known compete in athletics.
As is expected after high intense exertion in sports, Water is essential to quench thirst. Bigi water was essential in managing the thirst of both athletes and an army of over 22 thousand raving spectators for 5 days. Foreign athletes enjoyed all the variants of Bigi Drinks and sought out the Fearless Energy drinks, especially the Red Berry. Bigi and Rite sausages become the staple snack for thousands in attendance, children and adults alike.
Generally, the city of Asaba was pleased for having hosted an event of this magnitude. People moved in and around the stadium as there were many fun things asides the championship taking place at different locations in the stadium. The Mmanwu dancers danced their hearts’ content before greeting the African athletes and tourists on site. The
Delta State Tourism Board also had a station to introduce the state’s history, fine arts, culture and delicious cuisines to tourists in attendance.
Team Kenya have emerged overall winner of the 2018 African Senior Athletics Championship in Asaba, winning 11 Gold, 6 Silver and 2 Bronze followed by South Africa with 9 Gold, 13 Silver and 8 Bronze while Nigeria came in 3rd winning, 9 Gold, 5 Silver and 5 bronze medals.
…Ordinary people are capable of achieving extra ordinary things! This is not a new philosophy for Rite Foods Limited, it is our heritage, inherited from our parent company Ess-Ay Holdings”.
The words of the Managing Director of Rite Foods Limited, Mr Seleem Adegunwa, inflamed the hearts of those in attendance at the official ISO certificate presentation ceremony to Rite Foods Limited at Ososa, Ijebu Ode, on Wednesday, 27th of June, 2018
The last decade shows how Rite Foods Limited had successfully ventured into the food and beverage industry. Mr. Adegunwa continues, “Our track records show that we do not only compete BUT we succeed and eventually lead any industry we venture into.
The company has recorded great successes over the years, grown considerable market share based on providing customers with best quality food and beverages. Consumers and customers alike have grown a non-negotiable affection for the company’s brands. With the company’s world class factory, adherence to international processes & standards for production of food and beverages with amazing employees fueled with passion and a can-do spirit, Rite Foods has begun its ascent and the company has only just begun scratching the surface of its ambitions.
The presentation of the ISO 9001:2015 Quality Management System certificate was done by Mrs Mojisola Kehinde, Director Laboratory Services of SON who represented Mr. Osita Aboloma, the Director General, SON.