Vybe With The Trybe is a party and music concert organized by TrybeOne. It is a community of the coolest and exceptional teenagers and Gen-Zs who come together to network, collaborate, grow and vibe. The year 2021 edition was sponsored by the refreshing Bigi drinks and Nigeria’s number one energy drink, Fearless energy drink. The brands like they always do at every event, added colour and a lot of attitude to the event as no attendee was left without a cup of Bigi and Fearless cocktails or a bottle of drink.
The event which took place at Landmark event center on Sunday December 11, 2021 was a moment to #FindYourTrybe with Bigi and Fearless as most of the teenagers, Gen-Zs, millennials and upwardly mobile young men and ladies around the Lagos metropolis stormed the venue to network, play games and vibe to the thrilling and refreshing performances of some of the hottest artists, Disc Jockeys (DJs) and other talents who converged in one space to grow and have fun.
At Rite Foods, we are committed to uniting our brands with consumers at touchpoints that bring people together, particularly the TrybeOne community that comprises the coolest teens, Gen-Zs and millennials who make up a huge part of the brands’ target demography. We believe this tribe of young people will soon become the largest cohort of consumers because they are socially diverse and can embrace diversity and inclusion. They are young and smart, social media savvy and aspirational.
The thirteen variants of the Bigi carbonated soft drinks, Fearless Energy Drink brands as well as Rite and Bigi sausages were available for tasting by all. Musical artists such as Adekunle Gold, Oxlade, Arya Star, Mayorkun, Bella Schmurda and a host of others including DJs and dance groups energized the evening with refreshingly stimulating performances.
It was a night of spectacular and enlivening music performances, games and networking for the tech oriented and young urban consumers who came from across the city to impress with style. Sponsoring this initiative was indeed in line with the Company’s objective of building a tribe of young, energetic and vibrant youths and this event clearly lived up to its expectation.
For two weeks, the President of the Federal Republic of Nigeria gave a directive for lockdown in Lagos, Ogun and Abuja that have restricted physical movement. This was followed closely by another two weeks directive that selected businesses can began to operate but with total interstate travel lockdown for all individuals except for essential services. Through the weeks, it was evident that the lockdown directives affected majority of Nigerians whose livelihood is gotten by working daily to get their daily bread.
Rite Foods Limited saw the need to reach out to those who are in dire need during this period and after partnering with the Lagos state government on COVID-19 EMERGENCY FOOD RESPONSE COORDINATED BY THE MINISTRY OF AGRICULTURE and Ogun state government on OGUN COVID-19 FOOD RELIEF, decided to go to the level of the community and families.
Ososa town, Ogun state is the location of the Rite Foods World class factory and as the saying goes about charity starts at home, it was decided to begin reaching out to families and communities from the Ososa community. The food relief packages contained 5kg bag of rice, 5 kg of beans, 5 kg of garri, a pack of Bigi Premium drinking water and a carton of Rite or Bigi sausages
The first phase of food relief packages was donated to 4,013 families in 7 communities in Ososa town. The communities are Oke Ala, Oke-Esin, Odo-owa, Osalakoye, Idomowo, Odo-Alere, Ijoku. The leaders of the communities visited the CEO/Chairman of Rite Foods Limited, Alh. Sulaiman Adegunwa addressed and gave a word of encouragement to the leaders of the communities before the leaders moved to distribute to food relief packages to families in their communities.
The 2nd phase of food relief packages was donated to 4,000 families in 6 Ijebu LGAs and an additional 429 bags was donated to the Police, Special Protection Unit and General Hospital, Ijebu Ode. The LGAs that benefited are Ijebu Ode, Ijebu North, Ijebu East, Ijebu North East, Ijebu Waterside and Odogbolu.
Rite Foods Limited has commenced free distribution of bottled drinking water across Ogun State, delivering to various communities, in continuation of its COVID-19 relief efforts in Nigeria.
This follows its recent partnership with the Lagos State government, to provide free bottles of drinking water as part of the state’s Food Bank Project, targeted at providing food and water to residents and communities in the state, especially, the economically vulnerable.
According to the Managing Director, Seleem Adegunwa, synergizing efforts in these challenging times would deliver maximum impact, stating that, the company will continue to look at channels through which it can support COVID-19 relief efforts for Nigerians, as the nation works towards eradicating the spread of the virus, and ensuring that things come back to normal in the shortest possible time.
He said, “We know the times are challenging but we are Nigerians and fundamentally, that means, being strong and very familiar with withstanding adversity and coming out strong.
That is why we hold the strong belief that together, everyone contributing their quota, both in providing material support and keeping to specified health instructions, we can support one another through these times, and come out victorious.