The continent of Africa is home to a diverse range of cultures. Music is a universal language that communicates to the soul, in many cultures different materials have been forged from crude matter to make instruments of music. One instrument that is common among many cultures across the world is the drum.
Since the debut event in 2016, in Ogun State, Nigeria, The Africa Drum Festival has become a pilgrim destination for all African drummer group from countries like Benin Republic, Ivory Coast, Uganda, DR Congo and a host of others. The 2019 theme for The African Drum festival was Drumming into the Future and it took place at the 10,000 Capacity Amphitheatre in Okelewo, Abeokuta, Ogun State.
The event lasted from 25th-27th April, at 7pm, upholding the Nigerian heritage and culture, The Egbedere Band made a Nigerian Anthem themed performance to kick start the event. Talking drums, xylophones, costumes, beautiful voices and complex cultural choreographies etc contributed to all the performance by each cultural troupe.
All the dancing, drumming, singing and cheering by the crowd was enough to get everybody thirsty and hungry. Rite Foods Limited, as usual, made provision to satisfy dancers, organizers and audience satiated.
Rite Foods Limited being, indigenous to Nigeria, having its factory located in Ososa in Ogun State, supports everything cultural and indigenous, and it is for this reason that the when people think of the drummers and dancers at the Africa Drum Festival will always look forward to reach for more of the Rite and Bigi Sausages, Bigi and Fearless Energy Drink beverages.
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International women’s day is annually celebrated on March 8 to commemorate the achievements of women throughout history and across the nation. All through the month of March, there is always a buzz of celebration in the air to acknowledge the varying unique characteristics and strengths of a woman. This year’s celebration is not any different excluding the fact that the theme varies every year.
For the year 2019, the theme “Think equal, build smart, innovate for change”, ran with the hashtag #balanceforbetter on social media.
This year, the conversation across the globe is to further express the need to understand gender equality. Many companies and organizations find this as an opportunity to contribute their quota to the society in the aspect of humanism. This celebration comes in different forms depending on the kind of organization and what they have in mind.
For us at Rite Foods Limited, it was another opportunity to give back to society. As a result, in celebrating the unique strengths of the feminine gender, we organized our first ever event: Food, Drinks and Her. Food, Drinks and Her aka FDH2019 held on the 30th of March at Oriental Hotel, Victoria Island Lagos. The event which was a mix of exhibition, panelist discussions, guest appearances, and after-party started around 9 am till late in the night.
The event was indeed a platform where not just women but men of different ages had the opportunity to learn, network and above all, have a lot of fun. There were two panelist sessions where great women in different genres of business dished out undiluted tips on being successful in a chosen career. There were also about 35 exhibitors around at the event to showcase their different products in the food and drink sector.
The energy and excitement throughout the event remained high, and all in attendance had many wonderful things to say and take home with. How could anybody have any contrary experience when every tummy was filled and every body’s senses were activated on every level? With all expectations met, and many hoping for a repeat of a gathering like it again.
At Rite Foods Limited, we are forever committed to building our community.
It is not just our culture to find good deeds and reward them but we are passionate about people who strive to do good when they don’t need to.
On Thursday 21st of March 2019, we changed the story of a young man, Ugochukwu Ibere, who was once a street hawker of ready to go sausages, as of today he now owns his own furnished, equipped and well-stocked shop (Ugochuku Ibere Store) located at 181, Bamgbose Street, Lagos Island.
Ugochukwu Ibere, who had faced his own fair share of hardship and injustice, found it in his heart to give aid to convicts being transported to Ikoyi prison, it was in his selfless act that he was spotted and his picture shared on social media drew our attention, his humanitarian service and deep level of empathy touched our hearts and we were moved to empower him for his immeasurable act of kindness.
We are confident in his prospect of being extremely successful because he has shown dedication to everything he has committed himself to.
At the launch of Mr. Ibere’s new shop, Mr. Joseph Adesewo, Regional Sales Manager, who represented Mr. Seleem Adegunwa, Managing Director of Rite Foods Limited and other members of the Rite Foods staff interacted with passersby who were humbled by Mr. Ugochukwu’s grass to grace testimony.
No other person was more satisfied than Mrs. Adenike Ajitena a Banker and a Lawyer who was responsible for first spreading the word of this Hero without a cape.
Keep a close tab on our YouTube channel for Ugochukwu’s full narrative.
With the arrival of the month of February comes the intense feeling to show love. However, of recent, it has been discovered that showing of love does not necessarily mean giving of gifts. Sometimes, it’s the length we go to make people happy that matters. Doing the littlest thing could mean a lot. The effort might be little but it sure gladdens the heart to know someone is thinking about you.
Rite Foods Limited has thought it wise to show love in the little way they can by appreciating the efforts of those that are always on their toes to make sure there is little or no traffic jam in some areas in Lagos. Rite Foods staff took over the job of traffic wardens for few hours while they got refreshed with the Rite Foods gift packs containing Rite Foods range of products.
In addition to that, Fearless roller skaters engaged with people during traffic hours at the same location. The roller skaters gave out Fearless Energy Drinks to commuters in traffic and did a really nice job. This simple show of love put smiles on the faces of those they came in contact with.
Rite Foods Limited has shown that love is not just about romance. Sometimes, it’s about community service and they sure did a great job showcasing that. Of a truth, they have in them the proudly Nigerian spirit by being their brother’s keeper.
The culmination of the Fearless gaming tour ended at the Unilag Sport complex on the 15th and 16th of December. Gamers from 5 states in the country assembled for the final show down, to be the Top gamer in the 2018 Fearless Gaming Tournament.
The game featured included: FIFA 19, Mortal Kombat X, Tekken, and Street Fighters. The first day was a workshop that included activities such as cosplay, animation, and app development training. The Fearless Energy Team engaged spectators and audience in Strength and Endurance games such as Arm Wrestling and Push Ups, while some showed immense strength some obviously had been taking enough energy drinks and with the crowd cheering them on the participants continued whatever program they were asked to do beyond what they are used to.
One would think that only guys would turn up for this sort of engagement but the ladies wanted a piece of the action too, these women demanded to be included in the games that whatever is good for the goose is good for the gander and so they took part in the Strength and endurance games, talk about women of steel. The ladies really showed their Fearless side.
The International Drink Festival is an annual festival targeted at bringing alcoholic and non-alcoholic beverage brands together in one space to showcase their brand. It is also an avenue for lovers of these brands to have a taste of both new and existing products from their favorite brands.
The International Drink Festival 2018 which took place on the 29th of November and extended till the 2nd of December had hundreds of people gather at Balmoral Hall in Federal Palace Hotel to try out variety of drinks. In attendance were exhibitors, consumers, mixologists, bartenders, restaurant managers. Features included music, comedy performances, showcase of culinary skills by renowned chefs and a summit to discuss the future of drinks in Nigeria with major stakeholder as speakers.
Rite Foods Limited was not left out in this awesome exhibition. We came fully branded, ready to fill the atmosphere with fun and different kind of attractions. We were there from 29th of November to 2nd of December.
Balmoral hall opened its doors to mostly students who were seriously excited of course by the numerous drinks they were going to have their mouths grateful for. They came in their different status, gender and age groups. As always, Rite Foods Limited came ready for their interests as there were mixologists ready to mix our lovely Bigi and Fearless Energy drinks to further arouse their energy level. Being a drink festival didn’t stop us from adding other spices to engage the guests at our stand.
The label grabber was quite engaging as people ranging from the young to old tried out the label grabber which offer them the opportunity to win free drinks and sausages after fulfilling the conditions attached.
Who doesn’t love free pictures? Of course, nobody would deny that. As a result, our photo booth welcomed people in their numbers. They had so much fun taking pictures both in groups and personalities. And of course, they got their pictures printed and given to them on the spot.
“My crown is not invisible. I’m going to make you see it, feel it and remember it.” This is not an attitude, it is the statement of the regal, Rite Foods’ Bigi Queen who made the loudest noise with her appearance at the venue. She basically left everyone at awe at the event and definitely got hundreds of people staring at her in adoration of how extremely beautiful she was.
Such an apt projection from a brand that would not leave any stone unturned in making a statement and giving her consumers a memorable experience at events is unforgettable. Rite Foods Limited’s presence at the exhibition can’t be forgotten in a long while. We definitely look forward to being there next year just like our very adorable brand loyalists would agree to the same.