At Rite Foods, we believe in experiences, moments that bring people together, ignite laughter, and create memories that last a lifetime. That’s why our Rite and Bigi Sausage Roll brands launched Unleash the Bull 3.0, an epic adventure-filled day for 50 lucky consumers who embraced their inner thrill-seekers alongside our irresistible taste of Rite Sausage Rolls.

The journey began at our headquarters in Opebi, Lagos.

Excitement filled the air as winners from our “Rite Recycle” art challenge and the “Unleash the Bull” poetry contest gathered, ready for a day of unbridled fun. But before hitting the road, we challenged them to get creative.

Using repurposed Rite Sausage Roll wrappers and cartons, they transformed everyday packaging into vibrant works of art, each reflecting their unique personalities and love for our brand.

Unleash The Bull with Bigi Beef And Rite Spicy Beef Sausage Rolls at Omu Resort Lagos Nigeria
Unleash The Bull with Bigi Beef And Rite Spicy Beef Sausage Rolls at Omu Resort Lagos Nigeria
Unleash The Bull with Bigi Beef And Rite Spicy Beef Sausage Rolls at Omu Resort Lagos Nigeria
Unleash The Bull with Bigi Beef And Rite Spicy Beef Sausage Rolls at Omu Resort Lagos Nigeria 2023

The day unfolded like a non-stop roller coaster (pun intended!). From conquering the dizzying heights of the amusement park to navigating the twists and turns of the go-kart track, every moment was a fresh burst of adrenaline and laughter.

Team spirit soared as our guests bonded over friendly competition during the tug-of-war wars, proving that teamwork truly makes the dream work (and also that Rite Sausage Rolls make the perfect fuel for champions!).

Winners Unleash The Bull with Tug of war
Winners Unleash The Bull with Sack Race
Winners Unleash The Bull with Fastest Ball Picker

Team spirit soared as our guests bonded over friendly competition during the tug-of-war wars, proving that teamwork truly makes the dream work (and also that Rite Sausage Rolls make the perfect fuel for champions!).

Winners Unleash The Bull
Winners Unleash The Bull
Winners Unleash The Bull

Of course, no Rite Foods adventure is complete without the irresistible taste of our signature sausage rolls.

Throughout the day, the golden glow of Rite Spicy Beef and Bigi Beef Sausage Rolls fueled the fun, reminding everyone that simple pleasures can be the most satisfying.

As the sun began to set, one thing was clear: Unleash the Bull 3.0 was a roaring success! Our winners left with hearts full of joy, faces etched with smiles, and memories that will forever be tied to the bold flavours of Rite Sausage Rolls.

Unleash The Bull with Bigi Beef And Rite Spicy Beef Sausage Rolls at Omu Resort Lagos Nigeria

But for us at Rite Foods, the biggest reward was seeing the pure joy on our consumers’ faces. We were reminded that food is more than just sustenance; it’s a bridge to connection, a spark for adventure, and a fuel for unforgettable experiences. And that’s something we’re truly proud to be a part of.

So, the next time you reach for a Rite Sausage Roll, remember, you’re not just grabbing a snack; you’re holding the key to unlocking your own inner bull. You’re ready to embrace new experiences, conquer challenges, and create memories that will last a lifetime.

Are you ready to unleash your bull? We dare you to find out!